Tag: mobile commerce china

The leading websites in the country saw tremendous growth over the mobile channel.

Recently released data from the leading e-commerce sites in China have revealed that those websites experienced an average mcommerce growth of 600 percent last year.

In that country, online shopping is generates an estimated $40,000 per second.

However, the majority of that spending has been over laptops and desktops. This is what has made it so notable that Tmall and Taobao have reported that the purchases that were being made on their websites by way of smartphones and tablets has skyrocketed by 600 percent. This represents a massive growth in the importance of mcommerce and tcommerce.

There have also been a number of other considerable mcommerce victories over the last year.

The company that operates both of the aforementioned stores, Alibaba, also revealed that the number of unique visitors that came to Taobao in 2012 over its mcommerce apps or through a browser broke the 300 million mark. The blog from that company explained that among those visitors from mobile devices, 57 million (19 percent) actually made a purchase over their smartphones.

Though this makes it appear as though shoppers have made a major move toward mcommerce, among all of the transactions completed on Taobao last year, mobile represented only 6.87 percent. This is an increase of only 1.77 percent over the year before.

It was previously revealed through the data produced by iResearch last year in the second quarter that Tmall and Taobao had already established themselves as mcommerce leaders in china. They stepped far above the competition by taking in an online shopping share of 75.6 percent of all purchases made on the internet through the use of any device. Though there are other strong online retailers in the country, there are a number that remain underrepresented over smartphone and tcommerce, such as Amazon China.

According to Alex Qiu, the general manager for the Alibaba mobile business unit, “The speed of mobile adoption has been much faster than we thought it would be.” As smartphone and tablet adoption continue to take off in China, it makes sense that the use of mcommerce will only continue to grow.

Nokia finds some stability in China

Finnish mobile device maker Nokia has been having trouble in numerous markets recently. The company may be a well known name in the field of mobile technology with its wide range of products and impressive smart phone portfolio, but it has experienced a difficult year in regards to its latest projects. Many of the company’s latest smart phones have been the subject of aggressive hype, but consumers have responded poorly to these products when they reached the market. China is one of the countries where Nokia has been seeing some success, but the Chinese market may not be enough to revitalize the company.

Growth in China may be due to mobile commerce

The Chinese market accounts for one-third of the world’s smart phone shipments. Mobile technology is in very high demand with consumers, especially those that are becoming more interested in mobile commerce. Nokia is one of the few smart phone makers that develops devices that are equipped with NFC technology. Much of mobile commerce revolves around the use of NFC technology, which is capable of transforming a smart phone into a mobile payment platform.

Consumers  not yet won over by high-end Lumia phones

While the demand for mobile commerce has been growing among Chinese consumers, Nokia has had trouble establishing a strong foothold within the country. In the third quarter of 2012, Nokia likely sold fewer than 500,000 devices from its Lumia line in China. Less than 100,000 of these are estimated to be high-end Lumia devices, such as those equipped with NFC technology, like the 820.

China Mobile deal could help boost Nokia performance

Nokia is expected to see some major gains in China due to a new deal with China Mobile, the country’s largest mobile network operator. Per the deal with China Mobile, Nokia will begin selling a localized version of its high-powered Lumia 920 smart phone, which is equipped with NFC technology. This deal with China Mobile could increase the sale of high-end mobile device in the country by as much as 50%.