Tag: mobile commerce brazil

Mobile commerce takes off in Brazilian market

Using smartphones for purchasing a range of different kinds of items has become very popular in Brazil.

A recent study conducted on the mobile commerce market in Brazil has shown that shopping over smartphones is becoming increasingly popular within the country, particularly among young consumers who are shopping for the first time.

The research indicated that throughout 2015, there was an increase of 47 percent in m-commerce shoppers.

This is a dramatic rise in the number of people who are turning to mobile commerce in order to buy the products and services they want. The firm behind the study, E-bit, determined that shopping over smartphones made up a considerable 14.3 percent of the country’s online trading in 2015. When compared to the same figure from the year before, when it was 9.7 percent, that represents a very meaningful rise in this trend.

The research also indicates that 22 percent of online shoppers in Brazil have used mobile commerce.

Mobile Commerce Growth in BrazilThat said, the same research has also underscored the fact that 88 percent of online shoppers still prefer to buy products and services over their desktop and laptop computers. While they might use their mobile devices for researching products and doing price comparisons, the final purchase still tends to be made over traditional computers the majority of the time. This indicates that consumers prefer to use multiple devices to complete the entire shopping journey from the point that they decide they want something and start to look into it, to the point that they actually pay for the items in their digital shopping carts.

In 2015, e-commerce in the Brazilian market generated $10.9 billion in sales, which was an increase over 2014 by 15.3 percent. This shows that there has been a significant trend leaning toward purchasing products and services on digital devices such as smartphones, tablets and computers.

That said, the news when it comes to online shopping and mobile commerce isn’t all positive. Recent research also published by E-bit but that was produced by a separate study has shown that they predict the lowest growth rates in online shopping in 15 years as a result of the current economic situation being experienced in the country. Brazil is in a recession at the moment and consumers have been cutting back on their spending as a result of this condition.

Christmastime mobile commerce was huge in Brazil

Sales almost doubled over the holiday shopping season in 2014, when compared to the year before.

According to E-bit, a Brazilian e-commerce consultancy, sales that were made over mobile commerce in the country, during the Christmas shopping season, almost doubled in 2014 when compared to the figures that were produced during that same span of time in 2013.

From November 15 through December 24, there was an increase of 96 percent in m-commerce purchases.

The purchases made over mobile commerce represented 8.8 percent of the total online sales that were experienced in the country. Comparatively, in 2013, smartphone and tablet based shopping made up only 4.5 percent of the total online sales, during the same period of time. When it came to revenue, m-commerce also made up 8.8 percent of the total during the holiday shopping period. This represented an increase of 82 percent over the figure generated by the firm in 2013.

A considerable part of the growth in Brazil’s mobile commerce figures were the result of Black Friday’s sales.

Mobile Commerce Growth in BrazilE-bit reported that on that one day alone, there was a growth of 609 percent over m-commerce, when compared to Black Friday in 2013. The director of the firm, Pedro Guasti, said that “The share of mobile devices in virtual shopping is already nearing 9%. New entrants – those with no Internet access, as well as those with access from computers – are now migrating to smartphones and tablets”

Among the main drivers of the use of mobile devices for shopping purposes has been their rapid and growing penetration throughout the country. As more consumers own smartphones and tablets, it has caused the amount of marketing and selling targeting consumers using those gadgets to rise considerably. This was made clear, recently, by the panel at the São Paulo based Mobile+ Forum.

Equally, the instability of the broadband connections in Brazil have the potential to frustrate possible customers and have, according to the forum’s panelists, led shoppers to abandon their shopping carts before their transactions are complete. This will clearly be an important hurdle for mobile commerce to overcome if it is to continue it staggering growth rate in the country.