Tag: mobile commerce apps

Full Society launches campaign to fund development of new application

Full Society, a technology firm, has launched a crowdfunding campaign to finance the final stages of development of its mobile payments application. The app is meant to make it easier for consumers to use their mobile devices to pay for goods and services. The Full Society platform is focused on the restaurant sector and is designed to eliminate the wait time associated with paying bills at restaurants or bars.

App will make it easier for consumers to pay at restaurants and bars

The platform is also designed with a philanthropic angle. Using Full Society, consumers will be able to donate to charities that have the purpose of ending hunger in various parts of the world. These donations can be given in a single transaction, in a similar fashion to how tips are given to servers. According to Full Society CEO Paige Cantlin, restaurant-goers often donate to charities around the holiday season. Full Society is meant to provide consumers with a way to make donations as often as they please when they are dining out.

Convenient services continue to lead to mobile payments growth

Convenience has made mobile payments popular. Consumers using payment platforms can avoid lines in crowded stores and quickly make payments for meals in restaurants. This convenience is something that mobile payments firms have worked to maintain and enhance. Some platforms allow consumers to submit orders to restaurants and pay for these orders before even arriving at a store. This aspect of mobile payments is growing more popular among consumers that like to visit restaurants.

Full Society wants to address the hunger problem in the United States

Full Society believes that its new mobile payments application will help solve the hunger issue in the United States. Currently nearly 46 million people in the country struggle with a lack of food, 12 million of which are children. Two charities devoted to fighting hunger have partnered with Full Society to address this issue: Helping Up mission and Paul’s Place.

Around the world, these shops are starting to bring applications forward to provide customers a broader service range.

In Taiwan, two large convenience store chains are now working to launch their own mobile apps in order to offer a broader service range to shoppers, and to take advantage of what online shopping can do for their businesses.

Should they be successful, this could have a notable impact on the convenience store industry in the country.

That said, this trend toward mobile apps by convenience stores is not exclusive to Taiwan. Certain retailers in Japan and the United States have also revealed that they are working toward the development of various ways to provide their shoppers with a multichannel experience by bringing in-store and online commerce together. These have involved rather aggressive investments in mergers and acquisitions with various e-commerce businesses.

The natural place for the mobile apps trend to find its start is in Taiwan, due to the nature of its convenience store sector.

That country has the greatest concentration of this form of retail stores among all countries on the globe. The directions taken by its convenience chains frequently suggest the types of moves that will be made by other chains around the world. Now that it has placed such a serious and evident focus on mobile applications, it is easy to believe that others will follow suit.

The company behind the largest convenience store chain in Taiwan, President Chain Store Corp, has announced that it is currently developing a big data cloud and computing system, and that it will be incorporating multichannel payments solutions, as well. This will allow for a mobile payments and m-commerce experience at all of its 5,000 outlets, said the company.

The second largest convenience store chain in the country, Taiwan FamilyMart Co., has said that it is launching a trial for its mobile apps, which will be brought to its 2,929 stores, some of which have been equipped with iBeacons in order to offer a geolocation based component to its experience. This way, the iBeacons can detect when a customer with the app has entered the store and can send that individual mobile marketing communications such as information about promotions, coupons, and offers.