Tag: mobile banking

Monetise works to expand mobile commerce division

| December 8, 2012

 

mobile commerce Monetise ExpansionInvestments and acquisitions power Monetise mobile commerce push

United Kingdom-based mobile commerce firm Monetise has announced that it has raised more than $130 million in investments by offering more than 333 million ordinary shares to institutional investors. The firm has plans to use the funding it has raised to strengthen its mobile commerce business. Monetise has also announced that it will be taking over operation of Mobile Money Network, a mobile e-commerce service in the UK which was acquired for some $20 million.

Firm aims to take advantage of growth in mobile commerce and banking

Monetise is working to position itself to take advantage of the growing popularity of mobile commerce and banking. The global banking industry has been showing a great deal of interest in mobile commerce recently and has been investing heavily in the development of new platforms and applications that will address the needs of mobile consumers. Monetise believes that are many promising opportunities to expand its mobile commerce arm as interest from banks and other financial groups grows.

Funds to boost company’s mobile commerce business

Monetise plans to rapidly scale up its businesses in order to bolster its mobile commerce capabilities. The company will be relying heavily on the Mobile Money Network in order to reach out to businesses and consumers throughout the United Kingdom. The company has already established itself as a leader in mobile commerce in the UK market and Monetise is eager to further solidify its position as such in the coming years. The funds garnered through investments will help with this endeavor by enabling the company to develop new services and improve those that already exist.

Strong competition may be faced in the future

Mobile commerce is quickly becoming one of the most prominent industries in the world. More consumers are getting their hands on mobile devices, thus the demand for mobile commerce services is on the rise. Monetise, and companies like it, is working to address this demand and expects to see major gains in doing so. Though Monetise has established a strong position in the UK market, the company will face strong competition from larger companies if it decides to take on a more global position.

Mobile commerce reaching tipping point around the world

| November 23, 2012

 

Mobile commerce report highlights the growth of mobile commerce and banking

Mobile commerce has reachedmobile commerce growth around the world a proverbial tipping point, according to a new study from TNS Global, a leading market research firm. Over the past few years, mobile commerce has, indeed, become more popular with a wide range of consumers. This is largely due to the massive investments that have been made into the mobile commerce industry from large companies like Google and Visa. Despite some problems concerning security and accessibility, mobile commerce has managed to gain the favor of consumers around the world.

Mobile Life 2012 report shows consumers are highly interested in new forms of commerce

According to the study, which is titled “Mobile Life 2012,” approximately half of all mobile consumers throughout the world are interested in mobile banking services, with another 45% are interested in making mobile payments using their mobile devices. This interest spans throughout the global marketplace, with consumers from Asia, the Americas, Europe, and even Sub-Saharan Africa showing intense enthusiasm for mobile commerce and similar services.

Growing economies mean higher prevalence of mobile technology

In terms of mobile banking, interest largely comes from consumers in China, Sub-Saharan Africa, and developing parts of the Asian market. These markets represent significant expansion in regards to mobile technology. As the economies of the countries within these markets grow more robust, consumers are gaining access to mobile devices, as well as their associated services. The study suggests that growing interest in mobile banking services will lend hype to mobile commerce initiatives.

Consumers still not willing to abandon traditional banking and commerce systems

Mobile commerce and banking are becoming so popular due to t he convenience that is attributed to the two concepts. Having the ability to conduct business using nothing more than a smart phone or tablet is a very attractive prospect for many consumers. The study notes, however, that many of these consumers are not inclined to abandon traditional forms of banking and commerce just because they have access to the mobile variety.