Tag: mobile augmented reality

Global Mobile AR market to grow at a CAGR of 96.52 percent over the period 2014-2019. The Report “Global Mobile Augmented Reality Market 2015-2019” has been prepared on the basis of an in-depth Mobile Augmented Reality Market analysis with inputs from team of industry experts. It Includes Mobile Augmented Reality Market growth prospects along with market landscape in upcoming years. The report also covers discussion on the key vendors operating in the Mobile Augmented Reality Market Space.

Mobile Augmented Reality Market 2015 Global Trends, Market Size, Share, Price, Segmentation, Research Report and Forecast 2015-2020.

The report Mobile Augmented Reality Market Industry provides a comprehensive analysis of the Mobile Augmented Reality Market.This report also includes detailed segmentation of the Mobile Augmented Reality Market. The leading sector, emerging sectors, along with their growth statistics have been mentioned in the report.

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After a deep overview of the Mobile Augmented Reality Market, the report analyzes the market dynamics. This report also include the top drivers supporting market growth as well as the key restraints hampering market growth.

Additionally, the report also states the threats ass well as opportunities that companies in the market need to look out for. The most influential trends that will shape the market during the forecasting horizon are also covered in this report. Current market development trends like a partnerships, collaborations, M&As etc., have also been discussed in detail in the report.

Players in the Mobile Augmented Reality Market are aiming to expand their operations to emerging regions. An in-depth supply chain analysis in the report will give readers a better understanding of the Mobile Augmented Reality Market.

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Key Regions

Americas
APAC
EMEA

Key Vendors

Augmented Pixels
Aurasma
Blippar
Catchoom
Daqri
Google
Here (Nokia)
Infinity AR
Inglobe Technologies
Metaio
NGRAIN
Seabery
Snaploader
Total Immersion
VIVIDWORKS
Vuforia
Wikitude
Zappar

Important Questions Answered in report:-

What will the expected Compound Annual Growth Rate For “Global E-Waste Market in India Market”?
What will the E-Waste Market in India Market size be in 2019?
What is driving this market?
What are the challenges related to E-Waste Market in India market growth?
What are the key market trends?
Who are the key vendors in E-Waste Market in India market area?
What are the market opportunities?
What are the strengths as well as weaknesses of the key vendors?
Which are the threats faced by the key vendors?

The mobile marketing effort is being made in the hopes of reaching the Millennials generation.

Augmented reality is a form of technology that is gaining a much higher level of attention, lately, as it is proving its worth in mobile marketing and advertising, particularly in the younger smartphone carrying generation.

As a growing number of companies advertise over mobile, new and interesting methods are needed.

As the competition for attention becomes more intense over mobile, it is taking new and unique approaches to stand out from the crowd. This is especially true among consumers in the Millennials generation, who use their devices the most and are hit with the largest amount of content over that channel. This is why Meredith has decided to use augmented reality.

By choosing augmented reality, Meredith is hoping to stand out to moms in the Millennial generation.

According to the Meredith Parents Network president, Carey Witmer, evp, despite the fact that Millennials have greatly embraced technology, there hasn’t been much of a depletion of the readership of its print publication. Witmer pointed out that “I don’t know anyone who has ditched print altogether,” and she added that “We see a very stable base of print readers.”

The augmented reality feature is not meant to try to replace the print version of the publication, which Meredith Parents Network feels is as strong as ever. Instead, it is showing that it has embraced the changes that have been made in the average lifestyle of many parents, and is offering additional content that reflects that because it is smartphone or tablet compatible.

The Mom+ app has now been available over several weeks to help to enhance the experience for its readers. Witmer declined to say exactly how many downloads it had received, but she did say that she is encouraged to see that a sweepstakes that requires the app saw over 25,000 entries.

This may seem like a small figure, considering that the augmented reality and mobile strategy from Meredith is a scale play, and the publication has a monthly delivery of 36 million consumer touch points, but the app provides important information as Meredith is looking to roll out a similar model for some of its other brands, such as Every Day and Better Homes and Gardens.