Tag: mobile augmented reality

About Mobile AR

AR technology blends digital content with the physical world. It is used to display computer-generated images in a user’s field of vision and provide relevant information about objects in the real world. Mobile AR market in China to grow at a CAGR of 109.74% over the period 2014-2019. It allows the user to scan the physical real world environment and provides an enhanced or augmented experience by adding virtual computer-generated information. End-users can make use of this technology through apps developed for mobile devices.

According to the latest report, shipments of smartphones and tablets in China are expected to reach 730 million units in the next five years. Several vendors are seeking to tap into the augmented reality market in China to capitalize on this strong growth.

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“The growing interest of Chinese consumers in new technology has prompted augmented reality vendors to develop mobile apps for this booming market,”.

The new report also emphasizes crowdfunding, which is expected to be a common venue for augmented reality vendors to raise funds for their projects over the next four years. Crowdfunding not only increases awareness among potential customers, but also encourages new vendors to enter the market, thus increasing the competition and reducing device prices.

“Crowdfunding allows vendors to anticipate the demand for their products, directly communicate with potential buyers and involve them in product development,”

Covered in this Report

This report covers the present scenario and the growth prospects of the mobile AR market in China for the period 2015–2019. It presents the vendor landscape and a corresponding detailed analysis of vendors in the market. The report covers the overall ecosystem of the mobile AR market in China including AR engine, AR software applications, and AR hardware. In addition, the report discusses the major drivers that influence the growth of the mobile AR market in China. It also outlines the challenges faced by the vendors and the market at large, as well as the key trends emerging in the market.

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Key Vendors

• Augmented Pixels
• Aurasma
• Blippar
• Catchoom
• Infinity AR
• Metaio
• Qualcomm
• Total Immersion
• Wikitude
• Zappar

Important Questions Answered in report:-

What will the expected Compound Annual Growth Rate For “Mobile Augmented Reality Market in China”?
What will the Mobile Augmented Reality Market in China size be in 2019?
What is driving this market?
What are the challenges related to Mobile Augmented Reality Market in China growth?
What are the key market trends?
Who are the key vendors in Mobile Augmented Reality Market in China area?
What are the market opportunities?
What are the strengths as well as weaknesses of the key vendors?
Which are the threats faced by the key vendors?

Mobile Augmented Reality Market for Marketing and Advertising in APAC to grow at a CAGR of 135.35% over the period 2014-2019. The Report “Mobile Augmented Reality Market for Marketing and Advertising in APAC” has been prepared on the basis of an in-depth Mobile Augmented Reality Market for Marketing and Advertising in APAC analysis with inputs from team of industry experts. It Includes Mobile Augmented Reality Market for Marketing and Advertising in APAC growth prospects along with market landscape in upcoming years. The report also covers discussion on the key vendors operating in the Mobile Augmented Reality Market for Marketing and Advertising in APAC Space.

Mobile Augmented Reality Market for Marketing and Advertising in APAC 2015 Global Trends, Market Size, Share, Price, Segmentation, Research Report and Forecast 2015-2020.

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Augmented reality is an emerging technology that permits the overlay of computer graphics on the real world. It includes scanning the physical, real-world environment and enhancing/augmenting it by adding virtual computer-generated information. End-users can make use of this technology through applications developed for mobile devices. It involves blending digital content with the physical world. Augmented reality is being extensively used for marketing and advertising by enterprises. Although the adoption of this technology is low in APAC, it is expected to increase during the forecast period.

The report Mobile Augmented Reality Market for Marketing and Advertising in APAC Industry provides a comprehensive analysis of the Mobile Augmented Reality Market for Marketing and Advertising in APAC.This report also includes detailed segmentation of the Mobile Augmented Reality Market for Marketing and Advertising in APAC. The leading sector, emerging sectors, along with their growth statistics have been mentioned in the report.

After a deep overview of the Mobile Augmented Reality Market for Marketing and Advertising in APAC, the report analyzes the market dynamics. This report also include the top drivers supporting market growth as well as the key restraints hampering market growth.

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Additionally, the report also states the threats ass well as opportunities that companies in the market need to look out for. The most influential trends that will shape the market during the forecasting horizon are also covered in this report. Current market development trends like a partnerships, collaborations, M&As etc., have also been discussed in detail in the report.

Players in the Mobile Augmented Reality Market for Marketing and Advertising in APAC are aiming to expand their operations to emerging regions. An in-depth supply chain analysis in the report will give readers a better understanding of the Mobile Augmented Reality Market for Marketing and Advertising in APAC.

Key vendors

• Augmented Pixels
• Aurasma
• Blippar
• Catchoom
• Metaio
• NGRAIN
• Qualcomm
• Total Immersion
• Wikitude
• Zappar

Access Full Report @ http://www.marketresearchstore.com/report/mobile-augmented-reality-market-for-marketing-and-advertising-34549

Important Questions Answered in report:-

What will the expected Compound Annual Growth Rate For “Mobile Augmented Reality Market for Marketing and Advertising in APAC”?
What will the Mobile Augmented Reality Market for Marketing and Advertising in APAC size be in 2019?
What is driving this market?
What are the challenges related to Mobile Augmented Reality Market for Marketing and Advertising in APAC growth?
What are the key market trends?
Who are the key vendors in Mobile Augmented Reality Market for Marketing and Advertising in APAC area?
What are the market opportunities?
What are the strengths as well as weaknesses of the key vendors?
Which are the threats faced by the key vendors?