Tag: mobile apps

Consumers are far more likely to want to stick with an OS than to a handset brand, says a new study.

According to a mobile technology research report issued by Kantar Worldpanel ComTech, smartphone and tablet users have a greater likelihood of remaining loyal to a specific operating system than to an actual brand of handset.

This is only confirming news that many brands, such as Samsung, have already realized.

Many manufacturers have already worked this mobile technology knowledge into the way that they design and market their products, in order to ensure that they continue to appeal to the areas in which consumers will become – and remain – loyal. They have found that it is exceptionally important to build brand relationships with their customers in order to boost and maintain sales, instead of focusing exclusively on products.

The mobile technology report found that only 41 percent of consumers stay loyal to their device brand.

At the same time, that same report indicated that while less than half of consumers will stay loyal to their brand of mobile device when it comes time for an upgrade, a massive 68 percent will prefer to use the same operating system to which they have become accustomed.

The Kantar report stated that “Apple is, of course, unaffected by this – iOS is Apple, Apple is iOS.” It pointed out that if those customers wanted to bail out on the operating system and choose Android, Windows, or even BlackBerry, instead, then they would be required to re-purchase all of their apps and would need to copy content from one type of operating system to another while they have to learn an entirely new operating system.

The Kantar Worldpanel global insights director, Dominic Sunebo, released a mobile technology news statement that indicated that manufacturers of mobile devices that are based on the Android operating system should be aware of not only the user experience that consumers are enjoying through the use of the product, itself, but also the emotional connections that are being built with that experience as opposed to the rational links. This can help them to better develop and maintain relationships with those consumers.

Apptive and Shopify join forces to promote mobile commerce among merchants

Apptive, a mobile commerce and management platform, has announced that it has entered into a new partnership with Shopify, an e-commerce firm. Through this new partnership, the two organizations aim to make it easier for consumers to shop through Shopify with their mobile devices. Shopify has become quite popular with merchants that are working on developing a strong online presence. These merchants are finding that engaging with mobile consumers is becoming increasingly important as more people begin to shop exclusively from their smartphones and tablets.

Apptive platform may help merchants establish a better connection with consumers reliant on mobile devices

Apptive has managed to establish a strong following through its EasyApp platform. The platform allows for the quick creation of e-commerce applications. Because the digital space is becoming more important to the retail sector, such platforms allow merchants to engage with consumers quickly and effectively. The platform also allows these merchants to make changes to their applications in an efficient manner, providing consumers with new services quickly.

Shopify merchants will be able to make use of Apptive platform to design applications in 15 minutes or less

Shopify will begin integrating Apptive into its App Store and API. This will give Shopify merchants access to Apptive’s platform, allowing them to build mobile commerce applications. According to Apptive, a mobile commerce application being built with its platform can be made in less than 15 minutes. There is no coding knowledge required to build these apps as the platform takes care of the technical side of the work.

Merchants must adapt to changing consumer base

Merchants that do not take steps to engage mobile consumers could be missing out on a major opportunity. More people are beginning to rely heavily on their mobile devices in daily life. This means that people are shopping and purchasing products from their smartphones and tablets more regularly. Mobile consumers have shown that they are both willing and able to spend larger sums of money when shopping online. Merchants that do not engage these consumers may run the risk of losing their relevance with a changing demographic.