Tag: mobile apps

Digital commerce becoming more important

 

mobile digital commerceDigital commerce is quickly becoming a major factor for businesses all over the world

Digital commerce (mobile, social, etc.) is becoming a major factor in the world of business. Several industries are seeing the impact of digital commerce and are working to appeal to consumers with smart phones and other mobile devices. Indeed, digital commerce is expected to become a major part of engagement strategies for businesses that want to stay relevant with tech-savvy consumers. Thomas Idea, a leading interactive agency, suggests that companies all over the world will have to adopt digital commerce or risk being left behind by consumers that are becoming more reliant on mobile technology.

Thomas Idea takes note of the digital commerce trend

Thomas Idea has seen the trend of digital commerce gain significant momentum over the past year and believes that this momentum will only continue to grow into the future. The agency notes that one of the most promising sectors of the digital commerce space is in-store mobile applications, services that help making mobile shopping more convenient for consumers. Consumers often turn to mobile commerce to make their shopping experience easier, thus companies appealing to this interest.

Retailers being encouraged to provide mobile services to consumers

Thomas Idea notes that many consumers use mobile applications to compare prices and research products, as well as connect to social networks. Companies that help facilitate these interests could see their favor increase amongst tech-savvy consumers, who are becoming a significant economic force in and of themselves. The agency notes that U.S. retailer Walgreens’ uses an application called Aisle 411 that allows consumers to find the products they are looking for from 7,900 of the retailer’s stores. Using the app, consumers can track down these products to their exact location in the physical world.

Personalized campaigns could be major success

The agency notes that personalized promotions will become more important for businesses in 2013. Digital commerce platforms enable retailers to fine tune their sales campaign to focus on the specific interests of particular consumers, while also still appealing to a broad demographic. If companies can find ways to engage mobile consumers, they could see major economic gain in 2013.

TAMUmobile app now supports augmented reality

University announces new update for TAMUmobile application

The Texas A&M University has announced the launch of its latest mobile application for the iPhone platform. The application is called TAMUmobile 3.2.2 and it includes support for technology that was absent from its predecessors. The application is now capable of making use of augmented reality, allowing users to engage in dynamic digital experiences through their mobile devices and tablets. The application is host to numerous features that are designed to make university life a little easier for attending students.

App to meet the needs of tech-savvy students

Texas A&M officials claim that the application provides students with information and resources concerning the university and its various services. Officials suggest that the application is a response to the growing demands for such a tool from students and represents the school’s continued efforts to appeal to a new generation of tech-savvy individuals. The augmented reality capabilities of the TAMUmobile application will address the wants and needs of students in a high-tech fashion.Augmented Reality app for students

Augmented reality to help students find information on their surroundings

The application uses augmented reality to provide students with detailed information concerning their surroundings. Using the application, a student can find classes, locate hard-to-find campus buildings, and even learn the history behind some of the university’s more aged structures. The TAMUmobile app is expected to be well received amongst students, especially those just arriving to the university who have limited knowledge of the campus layout.

University continues to work to provide new services to tech-savvy students

The TAMUmobile application is available for the BlackBerry, Android, and iOS platforms, but the augmented reality version of the tool is available only for iPhones and iPads. This is expected to change in the near future as the university works to develop augmented reality capabilities for the other versions of the application. Texas A&M is the first and largest public institution in the U.S. to introduce a mobile suite of tools for students. Since the release of these tools in 2009, the university has been working to provide more robust services to students who are becoming increasingly reliant on mobile technology.