Digital commerce is quickly becoming a major factor for businesses all over the world
Digital commerce (mobile, social, etc.) is becoming a major factor in the world of business. Several industries are seeing the impact of digital commerce and are working to appeal to consumers with smart phones and other mobile devices. Indeed, digital commerce is expected to become a major part of engagement strategies for businesses that want to stay relevant with tech-savvy consumers. Thomas Idea, a leading interactive agency, suggests that companies all over the world will have to adopt digital commerce or risk being left behind by consumers that are becoming more reliant on mobile technology.
Thomas Idea takes note of the digital commerce trend
Thomas Idea has seen the trend of digital commerce gain significant momentum over the past year and believes that this momentum will only continue to grow into the future. The agency notes that one of the most promising sectors of the digital commerce space is in-store mobile applications, services that help making mobile shopping more convenient for consumers. Consumers often turn to mobile commerce to make their shopping experience easier, thus companies appealing to this interest.
Retailers being encouraged to provide mobile services to consumers
Thomas Idea notes that many consumers use mobile applications to compare prices and research products, as well as connect to social networks. Companies that help facilitate these interests could see their favor increase amongst tech-savvy consumers, who are becoming a significant economic force in and of themselves. The agency notes that U.S. retailer Walgreens’ uses an application called Aisle 411 that allows consumers to find the products they are looking for from 7,900 of the retailer’s stores. Using the app, consumers can track down these products to their exact location in the physical world.
Personalized campaigns could be major success
The agency notes that personalized promotions will become more important for businesses in 2013. Digital commerce platforms enable retailers to fine tune their sales campaign to focus on the specific interests of particular consumers, while also still appealing to a broad demographic. If companies can find ways to engage mobile consumers, they could see major economic gain in 2013.