Tag: mobile apps

Mcommerce are playing a growing role for hotel industry

| March 13, 2014

When it comes to the customer experience, mobile is becoming increasingly important.

According to a report that has been issued by Magnani Caruso Dutton, a digital customer experience agency, based on the recent research that they have conducted, mcommerce is playing a growing role in making hotel accommodation bookings.

The report also made a number of suggestions regarding what hotels can do to enhance this experience.

The research was published in the report entitled “Seeing Returns: Building Loyalty at Hotels Through Digital Customer Experience”. What it showed was that, to an increasing degree, guests at hotels are reliant upon their mobile devices. As such, providing services and options to be accessed by those devices can help to enhance the experience of those customers. This mcommerce can help to improve customer satisfaction and loyalty.

The quality of an mcommerce experience has a notable impact on a guest’s willingness to make a booking.

Within the report, it showed that the quality of the website, mobile app, or other digital tools offered by a hotel has an impact on the decision to book of 72 percent of business travelers to a “moderate” or a “strong” degree. Similarly 64 percent of leisure travelers felt the same way, as did 74 percent of family travelers.Mcommerce opportunity

Once travelers arrive at their destinations, they assign a similar importance to mobile commerce and services as they did while they were making their bookings. Seventy four percent would like their hotels to provide them with “substantial” digital involvement in order to be able to improve the experience of their stay. It was especially notable that 80 percent of travelers desired to use their smartphones and tablets in order to learn more about the amenities of their hotel accommodations as well as the establishment’s hours of operation. Seventy eight percent would like to be able to take advantage of local maps over their gadgets.

Moreover, 73 percent expressed that they would like to use mcommerce services and features to be able to bypass the lineups once they arrive at a hotel, by being able to check in using their mobile devices. An equal number wanted to be able to request a late checkout by way of their smartphones and tablets.

Mobile app development initiative by Intel will support African startups

| March 11, 2014

The massive corporation hopes to intensify its engagement within the continent.

Intel Corporation has recently revealed its intentions to enhance its African engagement by making strategic investments in local startup businesses in order to help to promote software and mobile app development within the region.

The growth of the internet economy in this continent has been considerable and is handing the company an opportunity.

According to the vice president and general manager, EMEA at Intel, Christian Morales, the primary reason behind Intel’s choice to plant its feet more deeply in the local mobile app development is the growth that the online economy is seeing there. He explained that the company is making highly strategic investments of its capital into startup businesses that have been growing their experience over the last three or four years and that now require a “world-wide footprint”.

Investments into these mobile app development businesses will be of a minority nature.

The goal is to allow the startups to have the capital that they require to expand, without actually taking them over. According to Morales, Intel is making this move because “we see the potential in local applications and software in Kenya and other countries in Africa.” This announcement was made alongside the company’s unveiling of its two new microprocessors.Mobile App Development - Africa

Those new microprocessors are a quad-core mobile Atom and a duo-core 64 it Atom. They have been launched with the promise to help to boost the experience for mobile users in terms of performance, speed, and energy consumption. Intel has placed high hopes in this tech in order to give it the power it needs for a more significant share of the mobile market space. The company, said Morales, was encouraged in this arena by the success of its Yolo smartphone, which was released in Nairobi in 2013.

Beyond its intention to invest in African startups, Intel has also shown interest in working with local mobile app development companies through its Developer Zone Program. That program provides local software and application developers with free support and tools by way of training to create their apps based on Intel’s own architecture.