Tag: mobile ad revenues

Mobile advertising revenue rose 64.8 percent last year

The global earnings from smartphone based ads is increasing at a very rapid rate.

A recent report has indicated that the global revenue from mobile advertising, last year, increased by a tremendous 64.8 percent, which is a direct reflection of other trends relating to smartphones.

The region in which the fastest revenue growth was experienced was in North America, at 76.8 percent.

That said, mobile advertising appeared to experience a rapid growth rate worldwide. Other regions all experienced increases in revenues that were more than 50 percent. The form of mobile marketing that saw the highest rate of growth in terms of its revenues was mobile display ads. That category increased its revenues by 88.1 percent, year over year. It managed to surpass mobile search as the dominant category in the smartphone based advertising segment. This data was reported by the Mobile Marketing Center of Excellence at the Interactive Advertising Bureau (IAB), as well as IAB Europe, and HIS Technology.

The report found that global mobile advertising revenues reached the $31.9 billion mark, last year.

Mobile Advertising IncreaseThat revenue represents an increase of 65 percent. Of that, North America made up 44.9 percent of the revenues.

When looking at the individual categories of mobile ads, mobile search lost its first place status to mobile display, which is now the biggest segment. Mobile display saw a growth rate of more than 88 percent.

According to the senior vice president of IAB, Anna Bager, who is also the general manager for the IAB Mobile Marketing Center and Digital Video Centers of Excellence, “Mobile devices are at the center of consumers’ lives across the globe and these numbers reflect brands’ increasing recognition that this medium holds great power. Now is the time for the industry to coalesce on standards and guidelines to build even more momentum for mobile marketing around the world.”

It is more than clear that mobile advertising is growing at an exceptional rate, as marketers, brands, and businesses alike begin to discover that the time in which this category can be considered a luxury or a novelty has passed. Mobile-geddon has shown that there is no way to continue to deny that advertising over smartphones and tablets has become a vital part of marketing.

Mobile ad revenues from Android are now greater than those from iOS

The income from advertisements is now higher on Google’s operating system than on Apple’s.

Until now, Apple has always worn the crown when it came to mobile ad revenues, but according to recent data that was released in a report by Opera Mediaworks, it looks as though the top spot has now been snatched up by Android.

The mobile marketing trends during the last quarter saw a considerable reversal and a defining result.

In the report, Opera Mediaworks underscored the point that even though Android took over Apple’s top spot in terms of its mobile ad revenues and impressions in the first quarter of this year, but the same thing happened in 2014 and iOS came back to reclaim its throne and hold onto it for three straight quarters. The margin by which Apple did manage to take back the lead, though, was very slight during that time.

It is important to note that the figures for mobile ad revenues used by Opera are based on its own advertising platform.

Mobile Ad Revenues - Android and iOSOpera’s mobile advertising platform data was used in order to generate its figures, which means that while the ad revenue information may be true there, this may not necessarily be the case everywhere else. That said, it does provide some useful insight into the trends that are occurring and that may not be exclusive to that one platform.

In the Q1 2015 report from the company explained that “For the first time since we started The State of Mobile Advertising report in 2012, Android is leading revenue generation across our platform, albeit by only a fraction of a percentage point.”

The figures from the report indicated that in this year’s first quarter, Android’s share of the mobile add traffic, worldwide, was 65.17 percent. That said, when it came to the actual ad revenue, it had a 45.77 percent share of the global market. The share held by iOS was only fractionally smaller than Android, at 45.44 percent.

In terms of the mobile ad traffic share from other platforms, BlackBery had a 1.87 percent global share, Symbian’s share was 3.99 percent, and Windows Phone clutched onto a tiny 0.16 percent. For mobile ad revenues, they had 1.96 percent, 1.27 percent, and 0.09 percent, respectively.