Recent research has revealed that it is very clear that text advertising is dominant within this category.
As the global use of smartphone and tablet based ads continues to rise, the Mobile Marketing Association (MMA) has found that it is SMS that has made its way to become dominant within this category.
The use of this type of ad has been credited to the widespread use of smartphones and tablets on a global scale.
For example, approximately 90 percent of adults in the United States own a cell phone of some kind. Among them, an estimated 60 percent, at least, have smartphones. The MMA has projected that it won’t be long before that penetration of smartphones in the U.S. will grow even further and will break the 80 percent mark. As a result of this trend, mobile marketing is being taken very seriously and is experiencing growth at a dramatic rate. This, according to the MMA’s Transparency Market Research (TMR).
This has shown that advertisers are seeing mobile marketing as a much more important way of reaching consumers.
The TMR stated that “With consumers carrying mobile devices wherever they go, it has become crucial for marketers to target this large consumer base with mobile advertisements and promotions.” It also went on to explain that a firm providing mobile advertising is able to give marketers services that allow them to reach consumers by way of their mobile devices such as smartphones and tablets.
It also expressed that “Each distinct mobile advertising platform contains opportunities for marketers to deliver their message to a broad range of consumers.” Moreover, at the moment, it is SMS that is “cleaning up”.
The report stated that ads for mobile ads can be utilized for sending text messages to consumer cell phones. It explained that such services can also be used for purposes such as for banner ads that will display on mobile apps.
These mobile marketing ads appear at the top or bottom of the page. But SMS is making up more than 90 percent of the total revenue in the market. The reason is that this method comes with some sizeable advantages, including that it allows unobtrusive brief messages to be sent without any issues with privacy.
According to a BuzzCity report, marketing over smartphones and tablets is on the edge of exploding.
According to the results of a recent forecast released by BuzzCity, Malaysia looks as though it will be an exceptionally promising marketplace when it comes to mobile advertising, as smartphone penetration continues its impressive growth, and as a rising number of marketers tweak their budgets to place a greater focus on this channel.
The prediction suggested that traditional websites will continue their importance, but mobile will be increasing.
Dr. K.F. Lai, the chief executive officer and founder of BuzzCity stated that companies will be boosting their digital presence through the use of traditional websites, as well as through mobile advertising, smartphone optimized websites, and native apps. He added that “Advertisers are also adjusting budgets to spend more online – particularly on mobile.” According to Lai, 82 percent of web users in Malaysia are already using their smartphones to watch online videos, and they predict that advertisers will seek to take advantage of this attention.
For that reason, mobile advertising for the Malaysian market will likely consist greatly of video ads.
This will likely be especially true in the form of web series mobile video ads. Lai explained that in the Malaysian marketplace, there is a notable gap between online ad spending and online media consumption. He said that “Given this point, our job is to continue to raise awareness and help educate marketers and advertisers about the huge digital opportunity and how they can maximize their budget in this space in a variety of ways.”
He sees the greatest growth as being in mobile marketing, which was driven by the shifting trends in online commerce within Malaysia. He pointed out that in the second quarter, his company released their global online shopping survey results. That research was conducted in collaboration with the MMA (Mobile Marketing Association). Malaysia is following trends toward mobile ads, as Is the case in the rest of the world, and this is altering the way that consumers are choosing to shop.
Mobile advertising has a very large opportunity in Malaysia, where 78 percent of the people surveyed said that they were already shopping online. Among those, almost half were using their smartphones or tablets to buy products and services.
