A recent survey from SITA has shown that smartphones are being used by travelers in Mexico more than globally.
The results of a new survey from SITA, the specialist in air transportation IT technology, have been released, showing that Mexican air passengers are using their smartphones and other forms of mobile technology in order to improve their experience as they travel.
The results of the 2014 SITA/AIR Transport World Passenger Survey offered considerable insight.
It showed that among passengers from Mexico, 89 percent carried mobile technology such as smartphone with them when they travel. This is notable, as the global average was recorded to be 81 percent. Moreover, Mexican travelers are also continually seeking new ways to be able to use their favorite devices for various purposes throughout the length of their travels. There were approximately 1,300 people who participated in the survey throughout the Americas.
The mobile technology survey looked into a number of different aspects of device use among travelers.
It examined check-ins via smartphones and found that in Mexico, it is likely that within the next two to three years, the use of that service will nearly double. At the moment, 31 percent of passengers in the country are already using mobile devices to check in, but 61 percent of the participants said that they were likely to use it more often in the future.
Among the respondents from Mexico, 76 percent said that they would be using mobile boarding passes in the future. The current rate of usage is registered to be 54 percent. Moreover, among Mexican passengers, 58 percent said that they would be interested in using their smartphones for purchasing airline tickets as well as other services that are linked to travel in some way. The regional average, on the other hand, was only 48 percent.
The SITA Latin America vice president of sales, Alex Covarrubias, spoke in Cancun at the Airports Council International Latin American-Caribbean Annual Assembly with regards to the results of the mobile device usage research, and said that “SITA’s survey highlights the positive influence that mobile technology is having on Mexican passengers’ travel experiences.”
Mobile commerce offers a degree of convenience that has rarely been seen in the retail field. Many retailers, however, have had problems with their adoption of mobile commerce in recent years. Several companies have failed to optimize their websites for mobile viewing, providing consumers with a poor shopping experience. Others have utilized mobile commerce platforms that are based on proprietary technology, which has limited people’s access to mobile payments in a significant way.