Tag: mcommerce sales

This year is helping to prove that smartphone shopping is growing quickly, but is still a fraction of the whole.

A new industry forecast has been released by eMarketer with regards to retail mobile commerce and its predictions that this channel for shopping will grow in size by 37.2 percent, to reach $57.8 billion, when compared to having been $42.1 billion last year.

The projections also showed that they expect mcommerce to reach $132.7 billion by the close of 2018.

In 2014, mobile commerce in the United States will make up about one fifth of all retail online shopping in the country. However, at the same time it will make up only 1.2 percent of the total retail sales. Therefore, while the report from eMarketer does show that while this channel is having a growing impact on the sales that are occurring on the internet, when it comes to the actual sales made as a whole, it still represents only a tiny sliver.

Included in this mobile commerce estimate are products and services ordered online on a smartphone or tablet.

That said, it does not include the purchase of travel reservations or event tickets in these statistics. In 2014, the report predicts that tablet commerce will make up nearly two out of every three mobile based sales. This is also expected to rise to account for 75 percent of the sales over these devices by 2018. This aligns with the predictions that have been made by previous studies from a range of different sources, which indicated that tablets are the preferred shopping device of mobile consumers when it comes to actually making a purchase.

The mobile commerce research has predicted that sales online (over mobile or PC) will increase by 15.5 percent, this year, to bring them to $304.1 billion. This is an increase over last year’s $263.3 billion. Growth in sales online will make up more than 20 percent of the total retail sales increases in 2014, said the repot. However, at the same time, it also indicated that it will make up only 5.8 percent of the American retail sales total of $4.7 trillion for this year. That figure should grow by nearly 9 percent by 2018.

Final quarter data has now revealed that nearly a quarter of its online sales were over mobile devices.

QVC has become the latest believer in the success available through m-commerce as it saw an exceptionally strong performance over that channel in the last quarter of 2012.

This represented an increase of 60 percent in its sales over smartphones and tablets.

The QVC parent company, Liberty Interactive Corp., which was listed in the seventh place among the Top 500 for 2012 as identified by Internet Retailer, saw a considerable year end on December 31. According to the statistics included in its recently released report, its revenue had increased overall by 4.2 percent, bringing its total to $10.01 billion. This was an increase over its 2011 total of $9.61 billion.

While QVC saw its overall web performance rise, it was m-commerce that became the true star last year.

The American web sales for the company rose by approximately 10.9 percent, reaching $2.23 billion, when compared to the $2.01 billion from the year before. Its international web sales were not broken down by channel within this report. It did note that its total sales increased by 2.9 percent to $8.51 billion when compared to 2011’s $8.27 billion. Its international sales were up by just shy of that amount, 2.4 percent, reaching $2.93 billion from having been $2.86 billion the year before.

Forty percent of QVC’s American sales for the year were the result of online shoppers, which was a year over year rise of 37.1 percent. In the last quarter, online sales represented 42.7 percent of the total, which was a big jump from the 39.7 percent in the last quarter of 2011.

Where things were truly explosive, though, were in m-commerce in the last quarter. The sales in that channel grew by 109.3 percent in 2012 to reach $175.6 million. In 2011, that figure had been $83.9 million. Last year the mobile sales made up 22.6 percent of all of the online purchases, which was a tremendous leap over the 11.8 percent that they represented in 2011.

Clearly, 2012 was a defining year for m-commerce at QVC, which is bound to continue to push through this channel throughout 2013.