Tag: mcommerce report

Report highlights the state of mobile commerce

Mobile Commerce ReportMobile commerce is making strong progress

The mobile commerce market is strong and growing at a rapid pace, according to a new report from Mobile Commerce World and InfortmationWeek. The report, titled “Mobile Commerce: State of the Market,” highlights the trends that exist in this burgeoning industry that are contributing to the growth it is experiencing. Of these trends, the “bring your own device” (BYOD) phenomenon is very prominent. This trend accounts for consumers bringing their mobile devices to stores and other locations in order to participate in mobile commerce or shop for products online using their smartphones are tablets.

Companies promote mobile commerce applications internally

The report shows that approximately 41% of executives from large companies polled by InformationWeek have deployed mobile commerce applications internally, encouraging employments to make mobile payments for products they are interested in. Approximately 29% of companies have limited deployment of such applications. Companies are also promoting websites optimized for use on mobile devices over traditional websites that can be viewed from a PC or laptop.

Cloud-based payments may be adequate replacement for NFC solutions

The report also highlights the growing popularity of cloud-based mobile commerce. Mobile commerce applications that are connected to a cloud network are considered more accessible than applications and platforms that rely on NFC technology. While NFC has long been a staple for mobile commerce, its availability is somewhat low, making mobile commerce more exclusive and less available to a wide range of consumers. The report shows that NFC offers numerous benefits to the world of mobile commerce and cloud-based solutions may not serve as adequate replacements for the technology, only alternatives.

Mobile banking becoming more popular

Beyond payments, other forms of mobile commerce as also gaining traction, namely mobile banking. Consumers are becoming more apt to use their mobile devices to manage their bank accounts and finances. Research shows that approximately 46% of U.S. bank holders use their smartphones or tablets to access and manage their accounts.

Mcommerce consumers are nearly as happy as those using desktops

Mcommerce desktopA new report from Foresee has shown that survey participants are almost equally satisfied with the channels.

According to the results of a survey that was performed by Foresee and that were just released in a report by that firm, consumers are becoming increasingly satisfied with mcommerce, to the point that it is approaching the levels felt by desktop shoppers.

The survey was designed to look into the satisfaction felt by visitors to forty of the largest U.K. mobile retailers.

The survey examined the progress of this mcommerce trend over both retail websites and apps in the United Kingdom since 2010. In an area where the average satisfaction score for sites on the regular web in the U.K. was 74 out of a possible 100 points, mobile wasn’t very far behind at all, having received an average experience score of 72.

The difference between mcommerce and desktop has been steadily shrinking over the years.

In fact, over the last three years, that difference has been falling at a rapid rate, from having been five points to its current position at two points. The outcome of the survey has raised two potential possibilities. These are that shoppers are either becoming more accustomed to mcommerce and are therefore naturally feeling more satisfied by their experience over that channel, or retailers have been paying attention to consumer behaviors and have been evolving to improve the mobile experience that they provide.

The report suggested that it is likely a combination of those two factors. That said, whatever the cause, consumers are indeed feeling happier with the mcommerce experience that the leading retailers have to offer. At the same time, it is also implying that businesses that are not providing any mobile platform are possibly missing out on a tremendous opportunity to reach consumers in an area where those shoppers are feeling increasingly comfortable.

The research placed the spotlight on the fact that most online shopping remains on the standard web, using desktops and laptops, as opposed to mcommerce. Eighty seven percent of the respondents used a home computer for shopping online. Only 12 percent shopped with a smartphone and only 9 percent used a tablet.