Tag: mcommerce news

New mobile commerce and marketing platform launched by Celltick

| March 1, 2013

mobile commerce couponsCelltick taken a new step in mobile commerce

Celltick, a leading mobile commerce company, has announced the launch of its Real Time Coupon Server, which is available to Celltick’s 140 million users worldwide. The new platform allows users to incorporate mobile coupons into their marketing campaigns. Mobile coupons have become extremely popular with consumers that rely on their smartphones and tablets to shop and make purchases and Celltick believes that its new platform can help improve the traffic that businesses see from mobile consumers. The platform is likely to be a major benefit to companies that already have a strong interest and presence in the mobile commerce market.

Mobile coupon platform provides merchants with new services

The Real Time Coupon Server features a new revenue share model developed by Celltick. The new model will allow operators the opportunity to generate revenue after a purchase has been made by offering additional services and products to consumers. The platform allows merchants to create, manage, and make changes to their mobile coupon campaigns and offers detailed analytics concerning engagement in these campaigns and the activity in the mobile commerce market.

Engaging mobile consumers becoming more important

Telecommunications companies like Vodafone India have already been using the platform for their mobile coupon campaigns and Celltick suggests that these companies have seen significant success in engaging mobile consumers. Merchants are likely to see similar success as they begin to cater more to the demands of mobile consumers by providing them with services they are interested in. Mobile commerce is growing in popularity among consumers, thus the Real Time Coupon Server could be a significant benefit for merchants interested in tapping into this rapidly growing consumer base.

Consumers showing more interest in mobile commerce

As its name suggests, the Real Time Mobile Coupon Server is capable of sending mobile coupon campaigns in real time. This enables companies to maintain a high level of engagement with mobile consumers. Many consumers have shown strong interest in mobile commerce, making them more open to mobile marketing campaigns and loyalty programs that could offer them some form of benefit.

Partnership expands mobile commerce in Europe

| February 18, 2013

Mobile Commerce EuropePayair teams with Nordisk to progress mobile commerce

Payair, a leading mobile commerce platform, has announced its partnership with Nordisk, a supplier of e-commerce services for small and medium-sized businesses. Together, the two companies will work to introduce new mobile commerce services for consumers throughout Europe. Several European markets have shown a great deal of interest in mobile commerce and demand for new services has been on the rise for some time. Payair and Nordisk are eager to meet this demand with the services they can provide.

Nordisk to make use of Payair commerce systems

Per the partnership, Nordisk will integrate Payair’s mobile commerce systems into its existing e-commerce platform. This will allow new and current Nordisk customers to facilitate mobile payments in their online stores. This is something businesses throughout Europe have been calling for in recent months. These companies, especially those with a strong online presence, have been working on ways to engage mobile consumers. Without comprehensive mobile commerce services, many of these businesses have missed significant opportunities.

New opportunities opening up for Payair

Partnering with Nordisk will give Payair a broader reach in the European market. The company will be able to establish strong relationships with European businesses that have shown strong interest in mobile commerce. New opportunities will likely emerge for Payair throughout Europe, especially as more consumers become interested in mobile payments and get more experiences with the services that the company and its new partner offer.

Security stymies growth of mobile commerce outside of Europe

Europe has seen strong growth in mobile commerce in recent years. Many consumers have shown willingness to pay for products using nothing but t heir smart phones and tablets. In other parts of the world, consumers have been less eager to participate in mobile commerce. This is largely due to concerns regarding security. Mobile devices are popular targets among thieves and financial information can be exploited relatively easily for anyone familiar with how mobile commerce works.