Tag: mcdonald’s

Mobile technology and fast food chains go hand in hand

This type of tech is proving to be very appealing to customers at quick service restaurants.

A pilot program is currently underway at McDonald’s, called “Create Your Taste”, which provides ordering stations that are somewhat like tablets, for guests, so that the familiar mobile technology feel can be tested out in the ordering process.

The program lets people use the tablets to customize the burger toppings that they want in their meals.

This mobile technology is available to customers inside the restaurants and it gives them the chance to try any of dozens of toppings that are not available to the customers who make their orders at the counter or at the drive-thru. Once the customized meals have been prepared for the customers, they are brought to them in fancier packaging.

Customers find that the mobile technology that is used feels very familiar, like their own tablets at home.

Mobile Technology - McDonald'sThroughout the pilot program, customers can either use the mobile tech on their own or they can take advantage of the assistance of employees. The test program has employees on hand to make sure that customers who are interested in giving it a try will be able to be guided through the process if they need the added help. Even the customers who were not able to figure it all out on their own still appeared to be quite happy with the experience.

This represents only the latest in a number of moves that McDonald’s has been making to appeal to the love that people have of technology and the personalized experience. There have been a number of mobile marketing campaigns that have already been run, as well as some added entertainment pilot programs that have been run that used augmented reality.

Other fast food chains have been jumping on board with mobile technology trends, as well, as they have used QR codes, run mobile advertising campaigns and have included smartphone ordering features as a part of their mobile apps. It is clear that the quick service industry is seeing tremendous opportunity in the fact that consumers are bringing smartphones with them everywhere they go.

Apple mobile payments service is gaining momentum

Apple Pay is beginning to establish a foothold among retailers in the US

Apple Pay is slowly gaining momentum despite the relatively large number of retailers that are simply not ready to accept mobile payments. Apple’s new payment platform is nearly a month old now and has yet to find the monumental success that Apple had hoped to see in a relatively short amount of time. Apple’s retail partners have been somewhat impressed with the payment service however, reporting an increase in mobile spending among customers.

McDonald’s reports significant growth in mobile transactions, thanks to the Apple Pay service

McDonald’s is one of the early adopters of Apple Pay, having deployed the service in 14,000 stores throughout the U.S. The company has announced that Apple Pay accounts for 50% of its mobile transactions. The number of people  making payments through the service at McDonald’s stores has been growing significantly over the past few weeks. Other retailers, such as Whole Foods, have reported similar results, with Whole Foods reporting that more than 150,000 mobile transactions have been made through Apple Pay since launch.

Retailers are looking for new services they can use to effectively engage mobile consumers

Apple Mobile Payments gains momentum with retailersRetailers have shown strong interest in mobile payments for some time, but few have made steps to engage the mobile audience in the past. With the demand for mobile-centric services on the rise, retailers have been looking for platforms they can use to accommodate this demand. Apple Pay is a relatively new service, but has managed to help retailers engage mobile consumers and an effective way.

No lack of competition for Apple Pay

Apple is competing with several other large companies that have entered into the mobile payments space with their own platforms. Google is one such company, having launched its Wallet platform in 2011. Samsung recently unveiled plans to launch its own mobile payment service, which will initially only be available in the Asian market. Several small companies also offer mobile payment services, some of which are actually more popular than those offered by their larger counterparts.