Tag: MartMobi

Snapdeal establishes dominance in the mobile commerce space

Snapdeal announces the acquisition of app developer Lesgomo Labs

In an effort to further solidify its position in India’s mobile commerce space, Snapdeal has announced its successful acquisition of Letsgomo Labs, a developer of mobile applications. The acquisition may have a major impact on Snapdeal’s future mobile plans. Mobile commerce has become a major focus for Snapdeal recently, with the company taking steps to become completely mobile-centric as a way to effectively engage consumers that are becoming more reliant on smartphones.

Acquisition expected to augment Snapdeal’s mobile commerce interests

Letsgomo Labs develops mobile application and offers mobile services to its clients. The company’s expertise in the mobile space may be put to work in Snapdeal’s future plans for mobile commerce. Letsgomo believes that mobile technology will continue to serve as a driver for growth in the e-commerce space and the company hopes to build new mobile services for Snapdeal that will appeal to the company’s customers and mobile shoppers in general.

75% of Snapdeal’s business now comes from mobile platforms

Mobile Commerce - SnapdealAccording to Snapdeal, approximately 75% of its business is now done over mobile platforms. Consumers have become enthralled with the concept of mobile commerce, as it represents a more convenient way to shop for many people. Mobile shopping is having an evolutionary effect on India’s retail space, with a growing number of merchants taking steps to become more accommodating of mobile consumers by providing them with ways to shop for and purchase products with their mobile devices.

Snapdeal continues to show dominance in the mobile commerce market

Snapdeal has been acquiring several other companies over the past year, and these acquisitions have made it the largest mobile commerce company in India. Last month, Snapdeal acquired Martmobi, a company that provides real-time analytics concerning mobile activity as well as several other services. Snapdeal has also been receiving support from other companies outside of India. These companies have a strong interest in mobile commerce, as it represents a major opportunity for retailers that are interested in the digital world.

Snapdeal takes another step into the mobile commerce sector

Snapdeal has acquired technology startup MartMobi

Indian e-commerce giant Snapdeal has successfully MartMobi, a technology startup based in Hyderabad. MartMobi specializes in enabling businesses, brands, and merchants to have a mobile presence without having to bother with coding themselves. The platform has become particularly popular among those interested in mobile commerce. It can be used to create applications and other solutions for retailers that want to engage in mobile consumers in a dynamic way.

Retailers are feeling the need to engage in mobile commerce

Mobile commerce is flourishing in India. Smartphone penetration is at an all time high and consumers are showing a great deal of interest in using their mobile devices to shop for and purchase products online. Consumers have shown favor for the convenient nature of mobile commerce, as it makes it easier for them to shop for products. Retailers that want to tap into the promise of the mobile market must, of course, have some sort of mobile presence, which is where platforms like MartMobi come into play.

Acquisitions could give Snapdeal a fighting edge against other companies

Mobile Commerce AcquisitionSnapdeal has acquired MartMobi for an undisclosed amount. The company has been on an acquisition spree in recent years, hoping to compete with other companies in the electronic and mobile commerce spaces. Both Flipkart and Amazon are major competitors to Snapdeal and all three companies are vying for a position in the $3 billion e-commerce industry in India. Recent acquisitions could embolden Snapdeal’s position in the industry, but it will have to continue engaging consumers effectively in order to hold dominance in the sector.

India continues to grow as a mobile commerce hub

India has become a very prominent mobile commerce market. The country has begun to attract many mobile-centric interests to itself due to its relatively high mobile population. Consumers are eager to participate in mobile commerce and make use of mobile platforms that allow them to shop in a more convenient fashion. In the coming years, the mobile sector is expected to play a much larger role in the country’s overall economy.