Tag: Malaysia

Mobile commerce is expected to lead the growth of online payments adoption in Malaysia.

According to iPay88, the leading online payment service provider in South East Asia, Malaysia’s m-commerce market will lead the growth of online payments adoption through mobile shopping. The executive director of iPay88 Chan Kok Long said that mobile commerce is now the hot trend to watch and that based on the ratio of the company’s mobile traffic – including its total online payment transactions – digital payment transactions make up nearly 70 percent of the Malaysian market, reported Marketing Interactive.

The mobile commerce trend is expected to rise as the number of mobile device users increases.

Last year, iPay88 recorded that 3.7 million online shoppers who made purchases via its systems used a mobile device. Back in 2014, this number was only 2.0 million, clearly revealing that the growth of mobile shopping in the country is accelerating at a huge speed. So far, this year, iPay88 has reported that in the first quarter 1.6 million shoppers have already made purchase via mobile.

With the number of mobile users increasing in Malaysia, the m-commerce trend is forecasted to increase. In 2015, mobile penetration reached 136 percent with 47 percent of Malaysians using their mobile phones to shop online.

Additionally, iPay88 has also noticed an increase in the number of merchants actively promoting mobile purchases this year. The company also noted that the percentage of mobile traffic has risen significantly from 27 percent in 2014 to 38.4 percent in 2015 to 48.6 percent in 2016 so far.

Malaysia’s m-commerce market ranks third in terms of mobile shopping growth rate in Asia.

This statistic comes from a mobile shopping survey conducted last year, which revealed the country’s mobile shopping growth rate to be over 20 percent from 25.4 percent in 2012 to 45.6 percent in 2014.

Amazon, Apple, Google Play, Walmart and several other popular international online stores have recorded a growing number of consumers making purchases via mobile. However this doesn’t come as a surprise.

“No doubt the availability of cheap smart phones and laptops have made the Internet accessible to a whole new demographic. The advent of tablets and smart watches has also broadened the spectrum of Internet usage,” said iPay88’s executive director Chan Kok Long.

In terms of the m-commerce market in Malaysia, ticketing accounts for 35 percent of purchases made via smartphones, while marketplace/group buying makes up 29 percent. However, when it comes to airline tickets, these items are mostly purchased via tablets.

Consumers in the region are showing favor for mobile commerce

MasterCard has released the results of a new survey that show that mobile shopping is expanding quickly in the Asia-Pacific region. Several countries within the region are beginning to see exponential growth in the mobile commerce sector as more consumers gain access to smartphones and tablets. New mobile shopping services are becoming very popular in this region as well, which is making it easier for consumers to use their mobile devices to shop online and, in some cases, in physical stores.

Vietnam is seeing healthy growth when it comes to mobile shopping

Vietnam is currently ranked as fifth when it comes to the growth of mobile shopping in the Asia-Pacific region. The country falls behind Malaysia, Taiwan, New Zealand, and India when it comes to mobile commerce growth. The country ranks eight when it comes to the ratio of consumers shopping with a mobile device, but the percentage of consumers making a purchase from a smartphone in the past three months grew significantly. By the end of 2014, 45.2% of those with smartphones had made a purchase with their device, up from the 39.4% that did so in 2013.

China and India are leading the way in mobile commerce growth

China is currently ranked first in terms of the likeliness for consumers to make a mobile purchase. Chinese consumers taken a strong interest in mobile shopping, largely due to the efforts made by companies like Alibaba, which have worked to make mobile commerce more accessible to consumers throughout the country. India’s mobile shopping space is growing quickly, as well, and the country is becoming one of the fastest growing mobile markets in the world.

New opportunities are emerging for retailers in Vietnam

Vietnam holds a great deal of promise when it comes to mobile shopping. The country’s rapidly growing smartphone penetration is creating new opportunities for retailers and organizations involved in mobile commerce. As new services come to the country, more consumers are likely to become involved in mobile shopping and use their devices to make purchases both online and in physical stores.