Tag: macy’s

The department store has revealed that it is boosting its use of smartphone friendly technology in-store.

Macy’s has revealed that it is keeping up with the times and is making sure that its shopping experience is compatible with the favorite device of most of its customers by enhancing its mobile commerce capabilities in a number of different high tech moves.

For instance, it has expanded its iBeacon mobile marketing messaging capabilities through Shopkick.

This will allow the location based marketing experience to be available throughout the holiday season not only at its flagship shops in New York City and San Francisco, but also to other locations across the United States. This could make it the most large scale retail implementation of iBeacon mobile commerce tech that has been seen so far.

That is only the beginning of its expansion of mobile commerce and shopping capabilities for consumers.

The retailer also announced that it will be bringing in the Image Search image recognition app, which was created within its Idea Lab. That stand alone mobile app has also been incorporated into the Macy’s application. Based on the customer’s images, this software will provide consumers with recommendations for items that can be found either in the store itself, or on their online or m-commerce website.

Moreover, in certain cities, items purchased online or over m-commerce will have same day delivery available. This has become possible through a partnership with a startup called Deliv, and will be available in Los Angeles, Chicago, Houston, San Francisco, Washington D.C., San Jose, San Francisco, Seattle, as well as the state of New Jersey.

This is only the latest in several moves that have been made by Macy’s to ensure that it is keeping up with the smartphone and tablet based shopping experience. It also makes the retailer one of the first to have established its range of different mobile commerce capabilities in advance of the 2014 holiday shopping season. Beyond image recognition and iBeacon, it has also announced that Apple Pay transactions will be accepted at both its Macy’s and its Bloomingdales stores, and that beyond same day delivery, in store pickup services will be expanded.

Retailers pressured to adopt mobile commerce to engage consumers

Consumers around the world are becoming more mobile. That is, more consumers are relying on mobile technology to operate in their daily lives. Mobile technology has made many aspects of people’s lives more convenient, such as social interaction due to their constant connection to the Internet. Commerce is also being revolutionized by mobile technology and people’s growing need for convenient service. More consumers are beginning to look for alternatives to traditional, physical stores, and many have turned to mobile commerce and e-commerce.

Retailers look for ways to bridge gap between online and offline worlds

Mobile consumers are turning to the Internet to find the products and services they want to pay for. As more consumers look online, retailers are feeling the pressure to adapt or risk losing contact with a growing portion of their audience. Thus, businesses are looking for ways to close the gap that currently exists between the online and offline worlds. Few retailers are willing to abandon physical stores, so many are attempting to provide consumers with incentives to visit these stores through the use of mobile commerce.

Mobile commerce services being adopted by large retail companies

Big name retailers, such as Macy’s and Nordstrom, are working to make use of digital technologies in order to provide consumers with better in-store service. These companies have been working to broaden their reach through mobile commerce and e-commerce and, as a result, have been seeing declining in-store sales. Some consumers have even begun gravitating to online shopping platforms that are offered by other companies. This competition is driving innovation in the retail industry as companies attempt to find the best balance between mobile commerce and traditional forms of engagement.

Study predicts sales in mobile commerce to double next year

A recent study from Internet Retailer, called Mobile 400 Guide, shows that mobile commerce is growing. The study predicts that mobile commerce sales will double in 2013 as more consumers gain access to smart phones and mobile devices that are capable of facilitating mobile transactions. Retailers are feeling the need to find ways to engage consumers that are becoming increasingly enthralled in the world of mobile technology.