Tag: m-commerce

Diwali m-commerce will be a bright light this year

As a growing number of consumers look to their smartphones while shopping, this week may break records.

A recent Criteo report has predicted that the Diwali m-commerce figures will be higher than ever before. In fact, this may represent the first time mobile shopping will overtake web browsers for this holiday.

Last year at this time, 40 percent of online traffic to major retail websites was generated by mobile devices.

This rapid increase in Diwali m-commerce use is a direct reflection of the expansion of use in India. A statement from Criteo said “Customers prefer buying new brands from upcoming shopping websites, where they are offered best prices as well as discounts. With the ease of m-commerce, they get the option to explore thousands of brands at the click of a button.”

Diwali m-commerce - candleThis shift in consumer behaviors has greatly altered the nature of competition among companies in the country. At no time is this competition more fierce as the festive season provides the leading opportunity for Indian retailers to draw consumers.

Many online retailers took the chance to target Diwali m-commerce shoppers even before the season began.

There were a number of mega sales launched even before the festive period got started. This generated somewhat of a war between brands as massive marketing campaigns were launched. In this last week leading up to Diwali, consumers are being inundated with offers for products and services.

Last year’s peak season ran from October 8 to November 8 and the pre-Diwali shopping season saw a notable increase in traffic to Indian retail websites. Last year, there was an average increase of 35 percent to retail website traffic in India. During that same span of time, there was an increase of up to 87 percent in sales on those sites. This year, Diwali starts on October 30 and runs to November 3, which means that the season began earlier in the year and the leading trends are already becoming clear.

This year, consumers are even more tech savvy and are looking to Diwali m-commerce opportunities to allow them to save money and shop more conveniently for holiday gifts.

Mobile grocery shopping drives online food purchasing market

New data showed Irish consumers are getting on board with the chance to use digital supermarkets.

SuperValu has now released data showing mobile grocery shopping is on the rise in Ireland. While it has made an online version of its supermarkets available for some time, it credits smartphones with the growth.

The grocery store has seen a tremendous increase in traffic to its site throughout the last year.

In fact, SuperValu stated that it has seen a 50 percent increase in site traffic since 2016 began. It credits mobile grocery shopping via smartphones and tablets. According to a spokesperson from the supermarket chain, “Supervalu online shopping has seen overall traffic to its website grow by a massive 50% in 2016, over the previous year. This shows a massive shift in customer behavior towards researching offers and buying food online.”

Mobile grocery shopping has been credited as the largest factor boosting traffic to the website.

Mobile Grocery Shopping - Basket of FoodThis, according to the SuperValu spokesperson. The company saw an increase in mobile commerce use by 114 percent at its own site. This produced a massive 200 percent spike in its revenue. Over the last few years, the grocery store chain has been working hard to keep up with the changes in m-commerce trends. In this way, it has been able to embrace and benefit from mobile growth.

There was such a large rise in the amount of mobile use of the SuperValu site that the company launched a site specific to smartphone-based needs. Its mobile optimized and responsive m-commerce website first launched in August. It was designed to meet the needs of consumers who were making it ever more clear that smaller screens were their preference.

“Since the launch of their new mobile-responsive website, six weeks ago, mobile usage has accelerated, to grow by 175% compared to the same period last year,” the spokesperson said.

SuperValu isn’t the only supermarket to have witnessed these trends and placed a focus on mobile. Tesco began with e-commerce back in 1998 and has noticed an increasing consumer trend in online shopping. They have also pointed to mobile grocery shopping as a reason for this shift.