Tag: m-commerce

Online auction site eBay, Inc is set to become a leader in mobile commerce through auctions as well as Paypal mobile transactions to be processed throughout the coming year.

Mobile commerce for 2013

Market trends for the future can often be found in what people are doing with their mobile phones and other devices. Experts keep a keen eye on the market for trends that point to future success in any sector. Mobile commerce is the hot topic for 2013, with Paypal poised to make record amounts of mobile commerce transactions. eBay has also been successful at integrating mobile capabilities into its auctions, with a full one third of transactions on the site coming from a mobile source.

Established financial institutions like Visa, MasterCard, banks, and Paypal have been projected to be the big winners in mobile commerce in the coming year. Payments can be made by mobile phone by Paypal users, and other institutions are working on or have released similar programs. Paying for auctions with Paypal is commonplace, which means a natural progression towards mobile commerce rewards for all sectors of eBay, Inc.

Mcommerce Predictions

Colin Gillis, analyst at BGC Partners, believes eBay, Inc. is the top dog for e-commerce in 2013. He believes that eBay could one day be worth more than Amazon, a long time top company for online sales. To him, eBay is one of the players that will remain stable and see growth in the coming year, which could pay out in dividends for stockholders.

eBay, Inc. ha shown strong growth in GMV – gross merchandise volume – in the last year and continues to see growth. Some of this growth can be attributed towards new members and an approach to mobile commerce in general. That, along with the projects for Paypal to be a leader in mobile payments, give the company a strong outlook into the new year. Paypal alone is projected to handle over $10 million in mobile payments in the next year. 100 million users have downloaded eBay’s app for mobile phones in the company’s last quarter alone.

Potential problems for eBay include the PayPal Bill Me Later option, which could open up new risks with credit. eBay should also be on the lookout for stiff competition from both online and offline merchants, along with high in-house costs associated with acquisitions.

The massive international children’s charity is now appealing to smartphone and tablet consumers.

UNICEF UK has just launched their new mobile commerce marketing campaign, which is entitled “Speak Up for Children”, in order to draw participation from consumers who have smartphones and tablets.

The campaign was created by the charity in order to draw more interaction and participation.

The mobile commerce marketing campaign for UNICEF UK was created by Ogilvy & Mather. According to a recent study by Millward Brown, this campaign has already effectively boosted the brand awareness as well as the support that has been received by the charity. This study indicated a number of overall improvements that were achieved by reaching out to consumers using their mobile devices.

This mobile commerce campaign is only the latest charity marketing effort that has been greatly successful.

Other charities around the world are finding that using mobile commerce techniques such as apps, QR codes, optimized websites, and other forms of marketing, are generating a considerable amount of interest from everyday individuals.

The Millward Brown study’s results indicated that UNICEF saw a 5.1 percent increase in association between the charity and the improvement of the lives of children around the world. Moreover, it also recorded a 5.5 percent rise in the favorable feelings that consumers had toward the organization.

Beyond that, the research showed that there was a 4.3 percent increase in the consumer’s intention to make a donation, as well as a massive 15.5 percent growth in the perception that the organization has an unending commitment to its cause, even though that wasn’t necessarily an element of the campaign.

The female respondents to the research provided a more emotional connection to the organization alongside their enhanced awareness , association between UNICEF and improving the lives of children, and overall favorability. On the other hand, male respondents showed a considerably higher intention to make a donation to the charity.

According to commercial director Paps Shaikh, from Say Media UK, which was responsible for optimizing the campaign for mobile commerce, “Mobilizing an audience of this size used to be the remit of the traditional media.”