Tag: m-commerce research

M-commerce is too challenging and too slow for many consumers

| May 17, 2013

M-Commerce Slow for ConsumersA recent study has shown that many shoppers are turned off of the struggles from going mobile.

The latest m-commerce study released by Jumio Inc. has shown that many retailers may not be taking the right approach to selling their products and services over the mobile channel.

The research showed that many consumers give up on their purchase before the transaction is complete.

The study was conducted by Harris Interactive on behalf of Jumio. It determined that over two out of every three (68 percent) smartphone and tablet owners have tried to make an m-commerce purchase using their mobile device. However, it also found that two thirds of those (66 percent) had not finished their purchase because of the struggles that they faced in using their devices to try to checkout.

M-commerce is bringing people to the checkout, but not taking that final step to complete the purchase.

According to the Jumio CEO and founder, Daniel Mattes, “Businesses invest a great deal to get consumers to the point of sale in their mobile apps, but there are a lot of obstacles keeping users from taking their purchase across the finish line.” He added that from the point of having to type in all of their personal information once or multiple times in the very small text boxes in the checkout screens, “to concerns over the safety of data, users are bailing out at checkout. Brands can’t afford to lose shoppers in those final moments of the transaction.”

The Mobile Consumer Insights study by Jumio for 2013 also presented a considerable lesson that was that the m-commerce checkout process needs to be much faster to give it any value to consumers. Almost half – 47 percent – of the consumers who took part in the survey said that they gave up on making a purchase because it took too long to get through the checkout process. An additional 41 percent also mentioned that it was too difficult to checkout using their device, be it a smartphone or tablet.

Mattes said that consumers are demanding an m-commerce checkout process that is much simpler and more streamlined than is the typical experience right now.

M-commerce appeals to the busy lifestyles of moms

| April 28, 2013

m-commerce appeals to busy momsThis important market has shown itself to be especially open to using smartphones to shop.

When it comes to being able to balance a very busy schedule, moms have added a secret weapon to their arsenal to get the job done, as they have become some of the broadest adopters of m-commerce.

Alliance Data Retail Services has just released their latest data which has supported this already identified trend.

The marketing driven credit card program provider recently conducted a survey and has now released its results. They have shown that moms are now, more than ever, using m-commerce to help to be able to shop more efficiently in order to be able to keep up with their busy lives. They also pointed out that this demographic is also using the devices for a number of other purposes for convenience, including texting, talking, and tagging.

The study was called the Alliance Data Mobile Moms Retail Survey and revealed considerable m-commerce insight.

It discovered that when moms are prepared to do a lot of shopping, they will frequently do so over m-commerce as opposed to having to drive to a store or mall to make a purchase. Among the respondents, 29 percent of moms stated that the primary reason that they chose their smartphones for shopping was due to the speed and ease of the process.

It has long been known that moms are the primary purchasing decision makers of a household. This includes virtually every category, from clothing to groceries and household products. Now that they are incorporating m-commerce and other mobile functions into their daily lives, it becomes important for merchants to take this channel into account in order to continue to appeal to this massively important demographic.

When it comes to the various m-commerce activities being used by moms, it includes searching for promotions and coupons, performing price comparisons, and browsing the websites of their favorite retailers. The survey also revealed that among moms who do use this channel to shop, they do so at least one time every week as a part of their overall shopping experience in some way or another.