Tag: m-commerce predictions

The true start to the purchasing season over smartphones and tablets is expected to kick off on the holiday itself.

Although the tradition was once to get together with family on Thanksgiving day and to shop for deals on Black Friday, things have changed with the addition of m-commerce and the internet as a growing number of people finish their meals and sign on to start their bargain hunting right away.

The new attitude is that there is no reason to wait when they have the shop sitting right there in their hand.

M-commerce is not only redefining the way that people behave over the Thanksgiving holiday, but it is also turning holiday shopping patterns on their head. Every year, new trends are being identified and monitored in order to help to better predict what will happen the year afterward. As mobile commerce is a relatively new channel that is taking off very quickly, many retailers are scrambling to know what to do and when to place the main target on consumers.

This year, m-commerce trends suggest that retailers that wait for Cyber Monday may have waited too long.

It isn’t that consumers won’t be signing on to the internet on Cyber Monday. In fact, the vast majority of online shoppers will likely focus on that day when they are sitting in front of their desktops and laptops – which represents most of the consumers that will be shopping online for deals. However, when it comes to the massively growing number of shoppers that will be buying their products and services over m-commerce, they may still be feeling stuffed from their turkey dinner when they use their smartphones and tablets to check out what’s available.

According to the principal analyst of digital index at Adobe, Tyler White, “The change happened when people had mobile devices in their hands. People want to be with their families, but if you’re bored with the football game, you start shopping. Mobile is driving the growth on Thanksgiving.” Though it is anticipated that retail revenue overall will likely remain flat this year, the sales that are occurring from Thanksgiving, Black Friday, and Cyber Monday are expected by Adobe to break records in its growth, particularly over m-commerce.

A recent study has shown that many shoppers are turned off of the struggles from going mobile.

The latest m-commerce study released by Jumio Inc. has shown that many retailers may not be taking the right approach to selling their products and services over the mobile channel.

The research showed that many consumers give up on their purchase before the transaction is complete.

The study was conducted by Harris Interactive on behalf of Jumio. It determined that over two out of every three (68 percent) smartphone and tablet owners have tried to make an m-commerce purchase using their mobile device. However, it also found that two thirds of those (66 percent) had not finished their purchase because of the struggles that they faced in using their devices to try to checkout.

M-commerce is bringing people to the checkout, but not taking that final step to complete the purchase.

According to the Jumio CEO and founder, Daniel Mattes, “Businesses invest a great deal to get consumers to the point of sale in their mobile apps, but there are a lot of obstacles keeping users from taking their purchase across the finish line.” He added that from the point of having to type in all of their personal information once or multiple times in the very small text boxes in the checkout screens, “to concerns over the safety of data, users are bailing out at checkout. Brands can’t afford to lose shoppers in those final moments of the transaction.”

The Mobile Consumer Insights study by Jumio for 2013 also presented a considerable lesson that was that the m-commerce checkout process needs to be much faster to give it any value to consumers. Almost half – 47 percent – of the consumers who took part in the survey said that they gave up on making a purchase because it took too long to get through the checkout process. An additional 41 percent also mentioned that it was too difficult to checkout using their device, be it a smartphone or tablet.

Mattes said that consumers are demanding an m-commerce checkout process that is much simpler and more streamlined than is the typical experience right now.