Tag: m-commerce news

Gartner has recently released a prediction that says that revenue will be driven by smartphone based behavior.

The Gartner research firm has released a forecast that stated that by 2017, the engagement behaviors of smartphone users will have a powerful impact on mobile commerce revenue, sending it to reach 50 percent of the online shopping incomes generated in the United States.

This is an important and significant growth, considering that the current figure is 22 percent.

According to Gartner research director, Jennifer Polk, “Some sectors will migrate more quickly than others to accepting mobile payments and promoting mobile commerce.” She also went on to provide the example to illustrate her point, saying that big-box stores might not need to move as rapidly as stores in other industries, since they can still fall back on their in-store experience, which remains “a critical part of their value proposition and the customer experience, making digital and mobile commerce a smaller portion of their overall revenue.”

Certain industries must clearly work harder to focus on mobile commerce than others.

That said, Polk added that new standards for credit cards will lead to a liability shift when it comes to cases of fraud, this year. This will make it important for retailers to adapt their point of sale systems for credit card transactions that are more secure. “This opens the door for point-of-updates to also accept mobile payment,” said Polk.

Gartner explained that marketers with mobile commerce and digital shopping initiatives must concentrate on building cross-functional teams, such as in sales, IT, legal, and customer support. This will make it possible to form a seamless experience throughout the length of the purchasing process in addition to the relationships with customers that can develop following a sale.

The Gartner statement expressed that if mobile marketing teams look into ways to better leverage wallet apps with a focus on revitalizing the interest that consumers have in mobile commerce as well as smartphone based payment transactions. Furthermore, the research firm said that by the close of next year, over $2 billion in e-shopping will have been generated only over smartphones or tablets.

The true start to the purchasing season over smartphones and tablets is expected to kick off on the holiday itself.

Although the tradition was once to get together with family on Thanksgiving day and to shop for deals on Black Friday, things have changed with the addition of m-commerce and the internet as a growing number of people finish their meals and sign on to start their bargain hunting right away.

The new attitude is that there is no reason to wait when they have the shop sitting right there in their hand.

M-commerce is not only redefining the way that people behave over the Thanksgiving holiday, but it is also turning holiday shopping patterns on their head. Every year, new trends are being identified and monitored in order to help to better predict what will happen the year afterward. As mobile commerce is a relatively new channel that is taking off very quickly, many retailers are scrambling to know what to do and when to place the main target on consumers.

This year, m-commerce trends suggest that retailers that wait for Cyber Monday may have waited too long.

It isn’t that consumers won’t be signing on to the internet on Cyber Monday. In fact, the vast majority of online shoppers will likely focus on that day when they are sitting in front of their desktops and laptops – which represents most of the consumers that will be shopping online for deals. However, when it comes to the massively growing number of shoppers that will be buying their products and services over m-commerce, they may still be feeling stuffed from their turkey dinner when they use their smartphones and tablets to check out what’s available.

According to the principal analyst of digital index at Adobe, Tyler White, “The change happened when people had mobile devices in their hands. People want to be with their families, but if you’re bored with the football game, you start shopping. Mobile is driving the growth on Thanksgiving.” Though it is anticipated that retail revenue overall will likely remain flat this year, the sales that are occurring from Thanksgiving, Black Friday, and Cyber Monday are expected by Adobe to break records in its growth, particularly over m-commerce.