Tag: location based technology

Geolocation technology has just been unveiled by RT Logic

Geolocation Technology RT LogicThe new satID GeoSim is a first in the industry for state of the art tech.

The latest release from Kratos Defense & Security Solutions, Inc. a leading provider of National Security Solutions has unveiled its new state of the art Geolocation technology that will be used for everything from commercial purposes to military functions.

This is a first of its kind test and training system designed for satellite operators for aggressive performance protection.

This geolocation technology is unlike any other that is currently available as is preserves the function and performance of vital commercial and military SATCOM. satID GeoSim generates the Radio Frequency (RF) signals that happen when interference such as hostile jamming is discovered by satellites.

This new geolocation tech can be integrated with the RF interference management products currently leading the industry.

Those products are from SAT, a subsidiary of Kratos. However, the geolocation also works for interference monitoring through Monics. The satID GeoSims works by sending actual signals that would represent any worldwide locations on the gorund, satellite combination or pattern, RF bands, and global reference emitter locations for training and testing purposes.

This way, geolocation pros are capable of using the technology to train at any time and in any place without having to wait for an actual interference to happen. This type of capability provides the technology with the ability to provide professionals with the chance to improve their knowledge and techniques. The outcome is that the trained individuals are capable of mastering more accurate and faster detection, location, diagnosis, and mitigation of link interference through SATCOM.

According to the RT Logic business area manager, Steve Williams, “Our dependence on military and commercial SATCOM for mission-critical communications and data transport has never been higher.” He went on to say that this new product is a cost effective and powerful opportunity for training operators for improved interference management overall, from the point of detection to removal.

The company explained in a press release that the geolocation tech is based on the simulated precision channel technology from RT Logic. It provides operators with significant flexibility and capability for both testing and training purposes with the potential to considerably improve outcomes.

Geolocation data increases its importance in targeted mobile marketing

Geolocation Data Mobile MarketingReal time information about consumer location are playing a larger part in advertising over smartphones.

As smartphones and tablets continue to make their way into a growing number of consumer hands, mobile marketers have been keen to use geolocation data in order to help to better target device owners while they’re on the go.

Mobile marketing is rapidly evolving and incorporating new technologies and techniques.

Although advertising in the mobile sphere is still relatively new, it is growing and changing very quickly. Along with this increase, many marketers are looking into using more sophisticated data in order to improve the effectiveness of their strategies. In this, many campaigns are now including geolocation data to help to ensure that consumers are being provided with relevant offers at the most appropriate times.

This is making geolocation increasingly important to timing and targeting in the mobile marketing environment.

A recent report issued by Econsultancy has revealed that more than a quarter (27 percent) of companies around the world intend to implement some form of marketing strategy that uses geolocation, this year. Another 34 percent intend to make an investment into a mobile advertising strategy.

More data, which was released by a geolocation mobile ad platform, Verve Mobile, looked into more than 2,500 American mobile ad campaigns that were implemented across that platform. What it determined was that the percentage of mobile marketing campaigns that implemented some level of geolocation technology, such as geoware targeting and geofencing, had increased twice over. This brought the 2011 level of 17 percent up to 36 percent last year.

This type of geolocation mobile marketing campaign applies data from a consumer’s real time location in order to be able to provide that individual with specific, relevant, and frequently dynamic ads based on his or her proximity to a certain location such as a retail store. It can also be activated when a user enters a space or checks into a location. It can then monitor that user’s response to the message and enhance future communications for improved relevancy to that individual’s preferences, behaviors, and habits for improved appropriateness and usefulness of advertising.