Tag: location-based marketing

Global Mobile LBS Market 2015 Global Trends, Market Size, Share, Price, Segmentation, Research Report and Forecast 2019

Global Mobile LBS Market to grow at a CAGR of 35.74% over the period 2014-2019. The Report “Global Mobile LBS Market” has been prepared on the basis of an in-depth Global Mobile LBS Market analysis with inputs from team of industry experts. It Includes Global Mobile LBS Market growth prospects along with market landscape in upcoming years. The report also covers discussion on the key vendors operating in the Global Mobile LBS Market Space.

Global Mobile LBS Market 2015 Global Trends, Market Size, Share, Price, Segmentation, Research Report and Forecast 2015-2020.

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Location-based services (LBS) uses the positioning capabilities of wireless applications to deliver innovative services to mobile users. LBS is a vital and dynamic area in the technology market, offering a cost-effective engagement of mobile customers. LBS uses GIS technology and the Internet to track the user’s location and provide search results. Mobile LBS uses the location of users within a wireless network using location-enabled mobile devices. Location-enabled mobile devices include smartphones, tablets, PNDs, and devices fitted in vehicles. The key features of LBS include real-time directions, friend finders, location-based social networking, real-time tracking, location-based advertising, discovering places, and location induced searches. It also generates information regarding ongoing local events, shopping and location-based entertainment options.

The report Global Mobile LBS Market Industry provides a comprehensive analysis of the Global Mobile LBS Market.This report also includes detailed segmentation of the Global Mobile LBS Market. The leading sector, emerging sectors, along with their growth statistics have been mentioned in the report.

After a deep overview of the Global Mobile LBS Market, the report analyzes the market dynamics. This report also include the top drivers supporting market growth as well as the key restraints hampering market growth.

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Additionally, the report also states the threats ass well as opportunities that companies in the market need to look out for. The most influential trends that will shape the market during the forecasting horizon are also covered in this report. Current market development trends like a partnerships, collaborations, M&As etc., have also been discussed in detail in the report.

Players in the Global Mobile LBS Market are aiming to expand their operations to emerging regions. An in-depth supply chain analysis in the report will give readers a better understanding of the Global Mobile LBS Market.

Key Regions


Key Vendors

Telecommunication System

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Important Questions Answered in report:-

What will the expected Compound Annual Growth Rate For “Global Mobile LBS Market”?
What will the Global Mobile LBS Market size be in 2019?
What is driving this market?
What are the challenges related to Global Mobile LBS Market growth?
What are the key market trends?
Who are the key vendors in Global Mobile LBS Market area?
What are the market opportunities?
What are the strengths as well as weaknesses of the key vendors?
Which are the threats faced by the key vendors?

Ford pilots beacon geolocation technology program to woo buyers

The automaker will be attaching devices to feature models to broadcast information to customer smartphones.

Ford dealerships could soon have a new way of making sure that customers visiting showrooms will learn about the hottest features associated with certain models as the company pilots a geolocation technology based marketing program.

This would send key info about a model directly to a consumer’s smartphone as he or she approaches it.

The hope is that this geolocation technology will help to make it easier to close a sale. The consumer will receive information only about the models that have caught his or her attention, as the tech sends the information about the models that the potential buyer has approached, as he or she walks around the vehicle. IGeolocation Technology - Ford Marketingt is as though the vehicle will be able to give its own sales pitch, regardless of whether or not an associate is present at that specific moment.

The geolocation technology will allow customers to enjoy a more independent sales process.

Many consumers do the majority of their research online, using an automaker’s website to be able to learn about the features, options, and pricing of a vehicle. Actually visiting a showroom floor is essentially at the very end of the purchasing cycle, when the consumer is quite close to making a final decision.

This indicates that consumers are more interested in finding out a large portion of the information about various vehicle models on their own, and that an actual sales associate at a dealership has a notably smaller window of time in which to close a sale.

The Ford.com digital manager, global and mobile, Trisha Habucke, pointed out that “Even five or six years ago, people would actually go to the dealer four or five times (before making a purchase). Now they’re doing so much research independently that when they get to the dealership they don’t want to start over, they want to continue on and get their pricing and get their ‛why buys’ right there. And sometimes they want to do that independently,” ahead of actually speaking with one of the dealerships sales team.

The geolocation technology marketing is meant to help consumers to do that, so that they can still inform themselves in the way and timing that they prefer.