Tag: linkedin

Mobile marketing at LinkedIn boosts its app revenue

The social media network’s revamped application has been increasing user engagement in a meaningful way.

According to the latest data from LinkedIn, the recent overhaul of its app has been extremely effective in increasing mobile marketing and overall engagement from users during the 2013 second quarter.

The result of this achievement is that there have been record revenue outcomes for the network.

According to the LinkedIn CEO, Jeff Weiner, during the Q2 earnings call for the company, “Accelerated member growth and strong engagement drove record operating and financial results in the second quarter.” As of April of this year, LinkedIn had completely overhauled its mobile marketing and app experience for both iOS (Apple) and Android (Google).

Since the new mobile marketing and overall experience in the apps was created, engagement skyrocketed.

Mobile Marketing - LinkedIn app revenue boostThe company explained that the changed apps have produced a mobile marketing and homepage engagement rate that is 40 percent greater than it was before the overhaul of the app. Moreover, when compared to the results that were being generated by the earlier version of the social network’s application, the article views, social actions, and mobile profile edits have increased considerably.

Weiner commented last Thursday that “A more engaging mobile experience enhances the overall health of the LinkedIn platform.” Due to the successes of the apps and the engagement that it has generated, mobile has become the most rapidly growing service for that company.

At the same event, Weiner announced that in the second quarter, the average unique visiting members that were coming to the social network through the apps had averaged 33 percent. In 2012 at the same time, that figure had been 21 percent. This presents a considerably different mobile marketing opportunity for the company, as well as the chance to boost its revenues to a notable degree.

Assisted by stronger mobile marketing engagement, the revenue that LinkedIn saw over the second quarter for the year reached $363.7 million. This was a whopping 59 percent greater than the figure from a year before, which was $228.2 million. At the time of the writing of this article, there were approximately 238 professionals connecting through the network, across 200 nations and regions around the globe.

Social media behavior tracked in new study

social media studySocial media study sheds some light on the interests of consumers

Digital agency iAcquire recently partnered with SurveyMonkey, a market research firm, in order to shed some light on how people use social media. Years ago, as consumer electronics first began growing more popular, there were concerns that technology would lead to the society’s isolation from itself; people becoming more enthralled by technology and less integrated into their communities and society as a whole. The advent of mobile technology appears to have put those concerns to rest, as smartphones and tablets have enabled people to stay in constant contact with one another no matter where they are or what they are doing. Social media plays a major role in this constant connection.

Social media engagement increased 30 billion minutes between 2011 and 2012

According to a new study produced by iAcquire and SurveyMonkey, the time consumers spend engaged in social media has increased by 30 billion minutes from 2011 to 2012. The two firms have studied the way people use social media, tracking what they share, how they share, and what they search for. The firms also took note of age demographics and which of these demographics favored particular social networking sites.

Older consumers are more connected to social networks

According to the study, those between the ages of 18 and 29 favor Orkut, a social media site operated by Google. Reddit, DeviantArt, and Github follow closely behind. For those older than 30, LinkedIn, Pinterest, and Twitter are the most favored social networks. Facebook is not strictly preferred by either demographic, but is still used regularly. The study shows that social media is most prolific among those over the age of 30 and that the majority of all social media users, across all ages, do not use Facebook search or the search functions of other social networking sites.

Facebook begins slipping

The study shows that Facebook is beginning to lose traction with social media users, with its time engagement falling 4% between 2011 and 2012. During the same time, engagement in Google+ rose by 80% and engagement in Pinterest rose a staggering 1,000%. Social media behavior is expected to continue evolving, especially as social networks begin to focus more heavily on the mobile space as a way to engage a new generation of consumer.