Tag: konami

Zynga to focus on mobile games with new CEO

Zynga sets its sights on the growing mobile sector

Mobile and social game developer Zynga has announced that it has yet another new CEO. Frank Gibeau, former vice president of mobile games for Electronic Arts, has become the developer’s latest CEO. Mark Pincus, the founder and current CEO of Zynga, will remain as an executive chairman of the company after Gibeau takes the position. Appointing Gibeau as the new CEO highlight’s Zynga’s efforts to focus more heavily on the mobile space, which the company had moved away from in the past.

Mobile gaming continues to grow in power

Mobile gaming has become a very powerful force in the overall game industry. This fact has lead several companies, including prominent developers Nintendo and Konami, to focus more heavily on developing mobile games. Zynga has specialized in social games for some time, producing titles that can be played of Facebook. These games highlight interaction over social media networks, but this is not something that is foreign to mobile gaming. Consumers playing games on their mobile devices can easily interact with one another, making the mobile gaming space just as social as any other gaming sector.

Gibeau may lead Zynga to success

Zynga Mobile GamesZynga intends to provide consumers with an innovative experience when it comes to mobile gaming. Gibeau will lend his expertise in this regard, as he has more than 25 years of experience in the game industry. Gibeau has been involved in the mobile space for a significant amount of time and believes that interactive entertainment can be better, especially on mobile platforms. Zynga already has a strong consumer base to draw from, but the company has been heavily criticized for the decisions it had made in the past.

Mobile gaming may be a difficult market for Zynga

Zynga has managed to find success in the social gaming market with only a very small number of games. While the developer has produced many such games, only a few of them have managed to become universal successes. This may be mirrored in the mobile space, where consumers have proven themselves to be fickle when it comes to the type of mobile games they want to pay and, more importantly, pay for.

Mobile games are growing quickly in Canada

Mobile game revenue may soon outpace that seen in console gaming

Mobile games is a booming market. Many large developers and publishers have begun to focus on the mobile space, looking to take advantage of the growing number of mobile consumers willing to play and pay for games on their smartphones and tablets. In Canada, many consumers are beginning to play mobile games and the market is expected to see significant growth in the coming years, even outpacing the growth of the console gaming market.

Developers are beginning to see the value in mobile games

According to a new report from the Entertainment Software Association of Canada, the revenue generated by mobile games may soon outpace the sale of console games. Mobile games typically feature in-game purchases. These purchases can be anything from additional content to special items that provide some advantage in the game. While developers have been looking to bring these types of purchases to console games, they have already become well established in mobile gaming. Consumers have shown that they are quite willing to pay for content and other benefits in mobile games.

Report shows that mobile game revenue is growing quickly

Mobile games GrowthAccording to the report from the Entertainment Software Association of Canada, console games remain the bulk of the overall gaming market. These games account for 35% of all revenue that Canadian developers are seeing. Mobile games, however, are growing quickly and now account for 31% of all revenue that developers see in the country. Notably, mobile games have continued growing, whereas console games have seen a 32% decline since 2013.

Developers are looking to enter the mobile space and engage consumers

With mobile gaming picking up momentum, more developers are beginning to show more interest in the mobile sector. Recently, acclaimed developer Konami decided that it will be focusing on mobile gaming. Activision Blizzard is also looking to become more involved in the mobile space, recently purchasing mobile game developer King for nearly $6 billion. Developers are looking to engage mobile consumers more effectively, as these consumers have shown that they are willing to pay for the mobile games that they play.