Tag: juniper research

Mobile payments will soon outpace payments from laptops and desktops

| June 26, 2014

New study highlights the growth of digital payments throughout the world

Mobile spending is growing at an alarming rate and may soon replace spending from desktops and laptops, according to a new study from Juniper Research. The study highlights the growing prominence of mobile commerce and the role that smartphones and tablets are playing in the field of mobile transactions. While consumers can shop online using their desktops and laptops, mobile devices allow them to shop online from anywhere in the world at any given time.

Global digital payments expected to hit $4.7 trillion by 2019

The study predicts that global digital payments will reach $4.7 trillion by 2019, up from the estimated $2.5 trillion digital payments that will be made this year. Much of this growth is being attributed to mobile shopping. Consumers favor shopping from mobile devices because it provides them with a more convenient option when compared to traditional shopping. Notably, tablets are showing more mobile commerce activity than smartphones.

China will continue to be a prominent mobile commerce market

mobile payments may surpass computer paymentsAccording to the study, China is likely to play a major role in the continued growth of mobile payments. The country’s largest e-commerce organization, Alibaba, accounted for 20% of all global business-to-consumer and consumer-to-consumer sales in 2013. The company has been playing a more dominating role in the mobile space. Alibaba has established a powerful position in the mobile commerce sector with its Alipay application.

Market continues to become saturated with mobile platforms from many companies

Other markets are expected to play prominent roles in the growth of mobile commerce as well. Banks, retailers, and telecommunications companies in Australia, Poland, and the United Kingdom have all shown strong interest in engaging mobile consumers. These organizations are responsible for supporting the growing mobile commerce infrastructure, providing consumers with the platforms they need to conduct mobile payments. The mobile market is currently heavily saturated with a wide variety of mobile commerce platforms, some of which are less appealing to consumers that others. Security is currently one of the greatest challenges facing the growth of mobile commerce throughout the world.

Mobile games revenue is skyrocketing

| June 23, 2014

Mobile gaming continues to prove its lucrative nature

When it comes to mobile gaming, revenue is not typically something that receives much attention beyond those developing and publishing these games. A new report from Juniper Research shows that it may be time to take mobile games more seriously, however, as they are beginning to represent one of the game industry’s most lucrative business sectors. While the industry has been growing more focused on the mobile space, most developers and publishers still consider mobile games to be little more than novelty products that have limited value.

Mobile games revenue to reach $28.9 billion by 2016

According to the report from Juniper Research, mobile game revenue is expected to reach $28.9 billion by 2016, up 38% from the $20 billion in revenue estimated for this year. The developers behind these mobile games are taking serious efforts to maximize their product’s earning potential, primarily through making their games more engaging to ensure their value among consumers. Most people tend to jump from one mobile game to the next very quickly, which makes it difficult for any single game to be considered high value. Developers are interested in seeing this trend put to rest.

Tablet users are more likely to spend money on the games that they play

Mobile games revenue going upThe report shows that tablet users are particularly fond of mobile games. Tablet devices are well suited for gaming because of their stronger processors and larger screens. These screens, in particular, are favored among gamers because they make it easier to see the game that is being played and add more convenience in terms of control. Tablet users are more likely to spend money on mobile games than those using smartphones.

Developers to focus more on convenience and interactivity when creating games for the coming years

The report suggests that developers will place more consideration on convenience when developing games for the future. Mobile gaming has always been popular because of its accessible nature, but some games are considerably less convenient to play than others. Developers are also keen to make their games more valuable to consumers by making the games themselves more engaging.