Tag: japan

The new smartphone application is meant to help guide people in English, Korean, and Chinese.

The Mitsui Sumitomo Insurance Company has now released a mobile app that has been designed to be able to provide tourists in the country with the information that they need in English, Korean, or Chinese, in case a natural disaster should occur.

Company officials explained that the mobile application will guide visitors to the country to safety.

The mobile app is aimed specifically at tourists and exchange students that are visiting from other countries and who don’t necessarily know the procedures in the event of a natural disaster while they are in Japan. A Japanese language version of the mobile application was already launched back in 2012. Since that time, it has been downloaded 500,000 times.

The new multilingual version of the mobile app will contain the same functions as the original Japanese version.

This smartphone app has been built with a number of different functions, including an important map feature that identifies evacuation centers that are located nearby. These features are available through the app regardless of whether or not the device is able to connect to the internet at the time, provided that it has already been downloaded.

The cell phones of the users can provide very accurate directions from precisely where the user is. They simply need to aim their mobile devices at the buildings that are located nearby. The application is able to recognize them and will provide them with evacuation center location details based on that specific spot.

Mitsui Sumitomo Insurance has been able to come to agreements with seven different local authorities that are located across the country in order to publicize the positions of the evacuation centers by way of the Japanese version of the software. Now, the hope from the insurer is to be able to connect with a larger number of universities and regional authorities so that they will be able to take part in the multilingual version, as well.

The agreement that was established for the mobile app with the Narita airport operator located near Tokyo will help the insurance company to be able to offer guidance options around the airport for tourists to the area, as well.

Report shows that UK has become the second largest mobile commerce market in the world

The United Kingdom has become the world’s second largest mobile commerce market, according to a new report from Criteo. This means that the country is only second to Japan when it comes to mobile transactions. Consumers in the UK have shown a great deal of support for mobile commerce, largely due to its convenient nature. Companies that specialize in mobile commerce have found a significant degree of success in the country, as well.

46% of all online transactions in the UK are made on a mobile device

According to the report from Criteo, approximately 46% of all online transactions made in the United Kingdom are now made through smartphones and tablets. Among consumers, mobile payments appear as a more secure way to conduct commerce. Mobile devices are also very convenient for many people, offering them a way to shop for and purchase products whenever they want to. Notably, many consumers prefer to shop from a variety of devices, with only a few being happy to shop on one specific platform.

Mobile apps make it easier for consumers to shop online

The report notes that mobile apps have played a major role in the growth of mobile commerce in the UK. These apps have made it easier for consumers to shop online and make purchases with their devices. Approximately half of all mobile transactions being made are coming from these applications, with conversion rates much higher in apps than on mobile websites. While mobile sites are not performing as well as applications when it comes to conversion rates, retailers are still being urged to optimize their sites to better accommodate mobile consumers.

Mobile commerce expected to continue growing in the UK

Mobile commerce has become a powerful force in the United Kingdom. Retailers are beginning to become more mobile-centric in the hopes of better engaging a new generation of consumers. Mobile commerce is expected to continue growing quickly in the UK, especially as more companies enter into this space with their payment platforms.