Tag: japan

Multiple devices are now involved in the mobile commerce process

| October 1, 2015

Criteo report shows that cross-device is becoming the norm in the retail space

Criteo has released its latest report concerning mobile transactions, called Q3 2015 State of Mobile Commerce Report. The report has found that multiple devices are now in play during the entirety of a consumer’s purchasing process. E-commerce has been quite popular among consumers for many years, but more people are beginning to use their mobile devices to shop online, rather than rely solely on retail websites that they access from their conventional computers.

Approximately 50% of e-commerce transactions now involve more than one device

According to the report, 50% of e-commerce transactions throughout the world now involve more than one device. Cross-device has now become the standard in the e-commerce space, with consumers browsing for products that they are interested in on various platforms, including laptops, tablets, smartphones, and PCs. In order for retailers to find success in the mobile commerce space, they will also have to focus more heavily on cross-device support in order to provide an enjoyable shopping experience that will ensure that consumers will continue to shop on their platforms.

Apps are proving successful for retailers involved in mobile commerce

Mobile Commerce Process - Multiple DevicesThe report has also found that applications are one of the best ways for retailers to engage consumers. According to the report, brands that prioritize apps as their key revenue driver have seen their profits surge recently. These retailers have found significant success in the mobile commerce space with their applications, as they have served as an effective way to ensure that consumers can shop in a convenient manner. The report has also found that consumers prefer tablets when it comes to mobile shopping, as these devices offer a more enjoyable shopping experience.

Japan and UK lead in mobile commerce growth

The report from Criteo shows that the global mobile commerce market continues to grow. According to the report, mobile commerce now represents 35% of all e-commerce transactions made throughout the world. Japan is a leader in terms of mobile shopping, with the United Kingdom falling into second place. Cross-device purchases represents 49% of the e-commerce transactions in the UK.

Mobile commerce fraud is on the rise in Asia

| September 10, 2015

Smartphone penetration leads to the rise of mobile commerce

In Asia, smartphone penetration is accelerating and these devices are becoming more popular for those that are interested in shopping online. By 2018, Asia is expected to account for half the world’s mobile users, with many people beginning to use their smartphones and tablets to play games, purchase products, and use social networks. As mobile adoption rises, however, fraud is becoming a greater problem in the mobile commerce space in Asia.

Japan, South Korea, and China have become very attractive mobile markets

Currently, Japan and South Korea are leading the way when it comes to mobile commerce adoption, with approximately 50% of both country’s populations engaging in mobile transactions. China has also become a very prominent mobile commerce market. In the first quarter of this year, mobile sales in China reached $58.4 billion, according to a recent report from iResearch. Companies are beginning to invest more heavily in the mobile space, and this is making the sector more attractive to malicious parties.

Mobile commerce fraud is becoming more common

Mobile Commerce FraudWhile mobile commerce represents only 14% of all transactions being made in Asia, it also accounts for 21% of all fraudulent transactions being made through mobile devices. As fraud continues to grow, mobile commerce merchants are beginning to feel extreme financial pressure. Merchants incur costs of $3.34 for every dollar that is being spend on a fraudulent mobile transaction. This is 27% higher than the costs merchants would incur from a fraudulent transaction being made on a traditional PC.

Mobile security is becoming a priority for businesses and consumers alike

Several merchants in Asia are beginning to get involved in the mobile commerce space, but they will have to find ways to better protect consumer information. Security risks have been a major concern for consumers, and these concerns have slowed the adoption of mobile commerce platforms to some degree. Several companies offering mobile payments services have found ways to improve security through the use of biometric technology, which leverages biologic information, such as fingerprints, in order to protect transactions and consumer information.