Tag: iphone

Mobile commerce is a big hit with Bigcommerce

| February 2, 2013

Mobile commerce big hitBigcommerce marks the increasingly popularity of mobile commerce

Mobile commerce has been a very beneficial force for Bigcommerce, an e-commerce platform catering to small businesses. The platform represents some 30,000 small and medium-sized businesses around the world, many of which have become increasingly interested in engaging mobile consumers. To this end, these companies have been adopting new mobile commerce services. As these companies put more focus on mobile commerce, consumers are becoming more apt to use their mobile devices to shop and purchase products, according to Bigcommerce.

10.2% of 2012 sales were made from mobile devices

Bigcommerce notes that 10.2% of all sales for the companies it represents are coming from smart phones and tablets. This accounts for approximately $84 million in online sales throughout 2012. Sales make through Apple devices, such as the iPhone and iPad, registered $46 million, representing 84% of all online mobile sales during 2012. Bigcommerce notes that the Android platform saw $13 million in sales during the same time period.

Retail industry continues to be a strong supporter of mobile commerce

Mobile commerce has become especially popular within the retail industry. Many retailers had been made aware of the potential gains they could see through engaging mobile consumer several years ago, hence the nearly universal adoption of mobile marketing. Mobile commerce could further these benefits, especially as consumers become more interested in using the smart phones and tablets to shop.

Android may be more plentiful, but not necessarily popular for mobile commerce

The information from Bigcommerce conflicts with information concerning smart phone ownership. Android devices account for 52% of all smart phones in use, while iPhone represent roughly 34%. Bigcommerce notes that the higher number of Android devices available is due to the fact that the platform is licensed to many groups, while the iOS platform is almost entirely exclusive to Apple. Even though the Android seems to be more prevalent, that does not mean that it is more popular in terms of mobile commerce.

Apple losing ground in prominent markets

| January 29, 2013

Apple losing ground in AsiaConsumer fatigue threatens Apple in Asia

The iPhone continues to be a rampaging success in the U.S. and European markets, but fatigue may be setting in for those in the Asian market. Some of Asia’s most influential cities are beginning to show signs of iPhone fatigue, especially as a new generation of consumers, who have grown up steeped in technology, begin to show less interest in the popular mobile device. Consumers in both Singapore and Hong Kong are beginning to look for alternatives to Apple, which may have a dramatic impact on the company’s future.

Apple continues focus on mobile world

Apple has seen remarkable success in its mobile ventures and has adopted a very strict focus on the mobile world in general. The introduction of the iPhone solidified the company’s hold on the mobile space. As the years have gone by, the company has introduced several new iterations of the iPhone, each featuring new technology and services that Apple believed to be ideal for consumers. The company has also entered into the tablet market with the iPad, a venture that has also proven to be rampantly successful.

Market share dropping quickly in Singapore

While Apple has enjoyed the worldwide success of its various mobile products, its grasp on the Asian market is beginning to loosen. This is due to a number of factors, including iPhone fatigue, and the desire that many consumers are showing for other brands, particularly those from Samsung. According to StatCounter, a traffic measuring service that collects data from more than 3 million websites, Apple’s share of mobile devices in Singapore dropped significantly in 2012. StatCounter shows that in this month alone, Apple’s market share dropped by 50%.

Consumers in Hong Kong and elsewhere show favor for Android

Similar results are being seen in Hong Kong. Approximately 30% of all mobile devices therein come from Apple. In both markets, the Android platform is picking up much of the slack. This may be due to the fact that some of the latest Android devices include NFC technology, which allows for a wide range of new services, including mobile commerce, that are absent from t he iOS platform.