Tag: iphone 6

Survey highlights the growth of Apple’s mobile payments service

Apple Pay is gaining momentum among iOS users

Baird Equity Research has released the results of a new survey concerning iPhone users and Apple Pay. Apple’s mobile payments service was released in October of last year and has managed to find significant momentum despite the short period of time it has been available for. The service can be used on both the iPhone 6 and iPhone 6 Plus, but it is not available for other iOS devices at this time. Apple Pay is expected to be compatible with a smartwatch that Apple is planning to release at some point in the future.

PayPal leads in mobile payments, but Apple Pay accounts for 6% of all in-store mobile transactions

According to the survey, 40% of online consumers made an in-store purchase with a mobile device. PayPal was the most preferred application among this consumers, with Google Wallet accounting for 11% of these transactions. Apple Pay only accounts for 6% of in-store mobile payments, but a significant portion of iOS users currently use the platform regularly. Approximately 40% of iPhone 6 users  make use of Apple Pay to purchase products in physical stores as well as online.

Apple Pay is beginning to become more popular among retailers

Mobile Payments Survey - highlights growthThough PayPal remains the leading entity in mobile payments, Apple Pay is expected to catch up quickly. The service has the support of several major retailers, many of whom want to engage mobile consumers more effectively. These retailers partnered with Apple for the launch of the mobile payments service and have begun to find significant success in the mobile space as a result. As more retailers show support for Apple Pay, the service may begin to play a larger role in the overall mobile payments space.

Young consumers are more likely to participate in mobile payments

Notably, young consumers, between the ages of 18 and 24, are the most likely to make in-store mobile payments. Such transactions had the highest frequency among this demographic, according to the survey from Baird Equity Research. The survey notes that these consumers tend to make a mobile transaction in a physical store as many as four times per month.

Square could bring Apple’s mobile payments service to small businesses

Square plans to expand its support of Apple Pay

Small businesses may soon get access to Apple Pay, thanks to payments firm Square. Launched last month, Apple Pay has become somewhat popular among retailers. The service enables companies to accept payments made by mobile devices, specifically the iPhone 6. Currently, some large retail organizations are among the few that actually support Apple Pay, but smaller retailers will soon be able to accept mobile transactions through the service.

Square offers a variety of services to organizations that are interested in mobile commerce

Square is often seen as a strong competitor in the mobile payments field. The company, however, provides services to a multitude of other organizations that are interested in mobile payments. Square offers physical point-of-sale terminals that are able to accept and process mobile transactions from a variety of different payment services. The company plans to integrate Apple Pay support into these terminals in the near future, allowing retailers using these point-of-sale systems to work with Apple’s new payment service.

Updates to Square’s module card reader are in the works

Mobile Payments - iPhone 6 & 6 plusThis will, of course, require hardware changes for Square’s payment systems, such as its mobile card reader. New hardware will be introduced to the firm’s card reader in order to give it NFC capabilities. NFC technology currently makes up the backbone of mobile payments and there are a growing number of services that use this technology to process transactions. The issue, however, is that the Apple Pay service will only work with the iPhone 6 and iPhone 6 Plus. That may change in the future, however, and Square’s upgraded card module may be able to give NFC capabilities to older versions of the iPhone.

Demand for mobile payment services among small businesses is on the rise

Square’s support of Apple Pay may make the payment service more attractive to small businesses. These businesses have an interest in mobile commerce, but have relatively few options available to them when it comes to engaging mobile shoppers. Many services are designed with large retailers in mind, ignoring smaller organizations that also want to use them.