Denny |
November 26, 2012
American Express sets sights on Television commerce
American Express has been showing a great deal of interest in mobile commerce recently, as have many other financial service companies around the world. Mobile commerce has been targeted as a promising way to spark economic activity in the retail industry as it provides more consumers with the ability to make purchases from wherever they are in the world. American Express has announced a line-up of partnerships with several media companies to explore a new realm of mobile commerce that is being called “Television commerce.”
New commerce venture aims to boost mobile shopping through TV shows
Television commerce is a relatively simple, though never before attempted concept. Essentially, consumers will be able to shop for products in real time while watching the TV shows they enjoy, without having to miss these shows in any way. Television commerce holds particular promise because it would allow for consumers to be engaged in a wide variety of promotions, such as being giving the chance to purchase an outfit they saw on one of their favorite TV shows.
American Express teams with FOX for new venture
American Express has teams with Fox Broadcasting Company to initiate Television commerce. The two companies have developed a new suite of mobile applications called FOX NOW that allow consumers to browse products found on FOX TV shows using their iPad. American Express customers with eligible cards will receive $35 credit if they purchase a featured product on FOX’s “New Girl” show. The partnership between the two companies will extend into 2013.
Television commerce may be a success if it can overcome challenges
Television commerce is a new venture and presents a variety of risks. Consumers may not be inclined to participate in Television commerce regularly if they are not offered significant deals, thus rendering the venture a modest success. There is a possibility that Television commerce could become a breakaway sensation, however, which could spark the developing of new T-commerce initiatives that aim to engage consumers thorough their favorite TV shows.
CoffeeTable now available on iPhone
CoffeeTable, the highest ranked catalog shopping application for the iPad, is now universally available throughout the iOS platform. The application launched for the iPhone this week, making it widely available to all iOS consumers. The move was made in time for the holiday season, with CoffeeTable developers believing that the application will be a major boon for consumers that enjoy mobile shopping. Indeed, mobile shopping has become a well loved concept amongst many consumers all over the world, thus placing CoffeeTable in an ideal position to appeal to these consumers.
Holiday season sees increasing interest around mobile shopping
The holiday season is rapidly approaching and retailers are preparing for one of the most important days of the years: Black Friday. The day after Thanksgiving is a time when retailers provide consumers with major discounts, deals, and special offers as a way to entice their patronage. For many retailers, a good showing during Black Friday could make up for an entire year of poor performance. With consumers becoming more connected to their mobile devices, retailers are beginning to target the mobile sector as a way to see further gains during the holiday season.
CoffeeTable app provides consumers with wide range of products
CoffeeTable is one year old this week and is keen to celebrate this occasion by becoming more widely available to consumers. The application aggregates catalog content from a wide variety of retailers, allowing consumers to browse products they may be interested in. Consumers may then purchase these products through either a mobile commerce platform, or an e-commerce website. Retailers may see a significant increase in traffic through the application on Cyber Monday, the equivalent of Black Friday for the electronics and technology sectors whose businesses reside online.
Mobile shopping may dominate holiday season
Mobile shopping is expected to play a large role during the 2012 holiday season. This is largely due to the growing number of consumers who have become enthralled with smart phones and tablets. These consumers are finding it more convenient to use their mobile devices to buy products, and these devices may become particularly useful for those that want to avoid the large amount of traffic they might see on Black Friday at local stores.
