Tag: ios

GREE launches messaging application in test markets

| December 27, 2012

GREE messaging appGREE begins testing new application in small markets

GREE, a Japanese developer of mobile gaming applications, is setting up to launch its GREE Messenger in 2013, which will be available for the iOS and Android platforms. Though the developer has plans to launch the new application next year, the GREE Messenger is actually already available in some markets. This is because GREE has decided to push a test launch to determine the impact the application may have in the already crowded Asian market.

India, New Zealand, and Australia get GREE Messenger

The Asian market is filled with messenger applications that are designed to connect consumers to one another. These applications are typically very simple, allowing consumers to chat with their friends and make use of animated graphics to spice up their messages. GREE is keen to enter into this sector and has decided to test its messenger application in three markets: India, Australia, and New Zealand. The test version of the application has limited features and has seen relatively little coverage due to the fact that GREE has not actually announced that it is available in these markets.

Application may feature gaming aspects in the future

Mobile gaming has become much more than a craze among consumers; it has become a very important and accepted part of the mobile technology space. Though the GREE Messenger is not a mobile gaming application, GREE does have tentative plans to introduce some gaming elements into future versions of the app. For now, users will be able to text chat with their friends, invite their friends to group chats, share photos and videos, and check into locations they visit.

Foreign markets may be good testing grounds

Introducing the GREE Messenger to smaller markets in Australia and New Zealand where messaging applications are not as popular as they are in Asia may be a good move. Asia’s most popular messaging application, WeChat, boasts of more than 200 million users, with others also taking up a similar portion of the consumer base. This makes its difficult for similar applications to find any headway in the market and GREE is primarily focused on exposure and ensuring that its application can actually live up to consumer expectations.

MobileSTAT releases new report on mobile gaming

| December 24, 2012

mobile gaming reportMobile gaming traffic reaching new highs, according to MobileSTAT

MobileSTAT, a leading provider of mobile advertising services, has released a new report concerning mobile gaming. Mobile gaming has become a major part of the game industry, largely due to the prevalence of mobile devices like smart phones and tablets. The report from MobileSTAT highlights the traffic that mobile gaming continues to see and forecasts the gains the industry can see through the introduction of affordable and more advanced mobile devices.

Report highlights promising sectors of game industry

According to the MobileSTAT report, mobile gaming does not appeal only to young consumers. A wide range of age groups enjoy mobile gaming applications on an equally varied array of mobile devices. The report notes that mobile gaming traffic is highest in Washington D.C., with a weekly average of 29 mobile gaming requests per resident, which is five times higher than anywhere else in the U.S. The popular Angry Birds franchise continues to prove that it is one of the most popular mobile games of all time.

iOS preferred over Android

The report shows that gamers prefer the iOS over the Android. Apple devices are some of the most popular pieces of mobile technology in the world. Apple fans have access to a huge amount of mobile games covering numerous genres. The Android platform also boasts of a massive offering of mobile games, but consumers seem to favor their iPads and iPhones over the Samsung Galaxy devices and the Kindle Fire.

Evening hours most popular among gamers

Approximately 68% of mobile gaming traffic occurs in the evening, according to MobileSTAT. This may be valuable information to advertisers that aim to connect with consumers through in-app marketing campaigns. Mobile gaming continues to prove that it can it is not a sector that should be taken lightly, especially among advertisers. The mobile gaming space is filled with potential that has gone largely untapped.