Tag: ios mobile commerce

Mobile commerce sales on Christmas led by iOS

| January 2, 2014

This American data was reported in the IBM Digital Analytics Benchmark.

IBM has released its Digital Analytics Benchmark which looked into the mobile commerce sales that occurred on Christmas Day and has revealed that once again the largest number of purchases were made by devices based on Apple’s iOS operating system.

Overall, there was an increase in online shopping in the United States of 16.5 percent over last year.

That said, what they underscored as being most notable was the number of mobile commerce sales and the increase that occurred between Christmas Day last in 2012 and in 2013. Smartphone and tablet based purchases made up 29 percent of all of the online purchases that took place on that day. This was a notable increase from the 21 percent that was seen the year before.

iOS stood out as completely dominant in mobile commerce sales on Christmas Day 2013.Christmas Mobile Ciommerce Shopping Statistics

On that day, iOS came out far stronger than Android. Apple devices were the source of a tremendously higher percentage of the online purchases than those based on the Google operating system. In fact, the iOS share was five times greater than that of Android. Among all online sales, Apple’s devices were the source of 23 percent, and Android devices made up 5 percent of the purchases.

When focusing exclusively on mobile commerce sales, iOS devices represented a tremendous 83 percent, in comparison to a measly 16 percent from Android devices. This, despite the fact that the number of Android devices far outnumbers that of Apple devices. Android currently represents 51 percent of the U.S. smartphone market, leaving Apple way behind, but it still looks as though iOS is a market that can be monetized far more easily. Beyond the number of conversions, it is also the amount of traffic that was greater from Apple smartphones and tablets.

Furthermore, it was notable that tablets generated almost a fifth of the number of online sales on Christmas Day. This is much higher than the 9.3 percent from the same day the year before. This is surprising as there are far more smartphones than tablets.

Mobile commerce iOS and Android market share narrowing

| August 5, 2013

The latest report issued by Kantar Worldpanel has shown that the two platforms are drawing closer.

The latest mobile commerce news report has just been issued by Kantar Worldpanel and has indicated that the market share gap between iOS and Android smartphones is narrowing in some markets, while Apple’s portion is strengthening in these important global regions.

In some very key markets Apple is beginning to grow even stronger than it was before.

Year over year, the mobile commerce report predicted that iOS would be making gains in the United Kingdom, the United States, and France. This, despite the fact that Android has been making tremendous surges in popularity and its penetration has become even greater than it ever has before, within the last twelve months.

The mobile commerce report showed that Android has managed to hold its lead but iOS is strong.

Mobile Commerce - Android and iOSAccording to the Kantar Worldpanel ComTech mobile commerce data that was released this week, “Android has retained its lead in smartphone sales for the 3 month period ending June 2013, with a 51.5% sales share of the smartphone market, while iOS follows with 42.5%, growing 3.3% compared to last year.”

The advances that are being recorded by iOS in the mobile commerce marketplace have primarily been at the expense of the market share held by Android. Over the three months that were completed in June 2013, the sales of iOS smartphones were made up of 8 percent from T-Mobile, 10 percent from Sprint, 39 percent from AT&T, and 40 percent from Verizon.

The mobile commerce news report suggested that the largest increase in Apple device sales came from T-Mobile. This did not come as much of a surprise to many, as the iPhone has only been recently added to the carrier’s offerings. That said, Verizon is still maintaining the largest number of sales during the period covered by the report. The next few months, as new devices are launched in each platform, should be very defining for the direction that the market will be taking at least for another year. Analysts will certainly be watching the numbers closely.