Tag: internet retailer

Research released by Internet Retailer has shown that smartphone based shopping is rapidly gaining popularity.

It is no mystery that making sure that a store has an online presence – especially one in which products can be researched (or, even better, purchased) – is an important element in improving a retailer’s successes, but recent research is also showing that mobile commerce needs to play a bigger role in this effort, as consumers are looking to their smartphones and tablets on an increasing basis when it comes to finding the products and services that they want to buy.

A recent study involving the data from 366 American retailers has shown that m-commerce sales will be up 74 percent.

The study was conducted by Internet Retailer, which looked at U.S. retailers and their mobile commerce strategies. This was published in the 2015 Mobile 500. What it determined was that this year’s sales over smartphones and tablets would reach $59 billion, which is an increase of 74 percent over the $34 billion in sales that was achieved last year. Moreover, it also predicts that sales over smartphones and tablets will make up 23 percent of the online sales total for this year in the United States.

This shows that the pace of mobile commerce is growing faster than that of online shopping, overall.

In the second quarter of this year, the online retail sales – including purchases made over desktop computers, laptops, and mobile devices – rose by 15.7 percent, said the Commerce Department. While this is certainly a solid rate of growth, it is also very clear that it is much lower than the increases being seen in m-commerce sales.

The two companies that achieved the highest mobile sales so far in 2014, with a combined $30.8 billion, are Amazon.com (in first place) and Apple (in second place). Those two companies, alone, hold a 47 percent share of the Mobile 500 smartphone and tablet based sales total.

That said, the report also acknowledged that mobile commerce as a market is nowhere near mature and there is still a great deal of room for growth among existing players as well as among new entrants.

Report highlights the recent successes of the mobile shopping space and e-commerce

Internet Retailer has released a new report concerning mobile and e-commerce throughout the world. The global e-commerce market is growing at a rapid pace as smartphone adoption accelerates. More people are using their mobile devices in their daily lives and this is putting more focus on mobile shopping. Using a smartphone to shop online or at a physical store is becoming easier and new mobile commerce services are proving to be rewarding for consumers that use them.

21% of all e-commerce sales come from mobile devices

The report from Internet Retailer shows that mobile now accounts for 21% of all e-commerce sales. The report expects that mobile commerce will generate some $84 billion globally by the end of this year. Conventional online shopping from a desktop computer still accounts for the majority of e-commerce activity, but this is beginning to change as more consumers show favor for shopping from their mobile devices.

Mobile websites are favored over applications by mobile shoppers

The report anticipates that 42% of mobile sales will come from applications while 58% will come from mobile websites. Apps are often seen as useful mobile commerce tools, but websites designed to cater to a mobile audience have a greater impact in the e-commerce space. The quality of these sites can determine whether or not a purchase is finalized and can influence a consumer’s interest in mobile shopping. A poorly designed website could drive people away from mobile commerce relatively easily.

Security is becoming less of a problematic issue for the mobile world

Mobile commerce has been finding more success recently as certain security concerns have been laid to rest. When it comes to shopping online, consumers often worry about the security of their financial information. Many mobile commerce platforms of the past few years have lacked sufficient security measures that could protect this information and retailers found it difficult to keep this information secure as well. As the sector continues to mature, retailers are finding better security solutions, ensuring that consumer information is kept safe.