Tag: instagram

Instagram is winning the mobile marketing fight

| July 30, 2015

Instagram will surpass others when it comes to mobile ad revenue

Instagram may overcome both Google and Twitter when it comes to mobile marketing by 2017. According to a new report from eMarketer, the social networking company is expected to generate more than $2.81 billion in global mobile ad revenue by 2017. This is 372% higher than the $595 million that eMarketer had original estimated the company would generate this year. Both Twitter and Google may fall behind Instagram, as the social network finds more success in the mobile marketing space.

Mobile marketing is gaining prominence among retailers and social networks alike

Mobile marketing has become a very important business tool. More consumers are beginning to use their smartphones and other devices to shop for and purchase products, as well as expose themselves to new services that they may be interested in. Mobile ad displays are a powerful way to engage consumers and these ads have found a promising home on social networks, where millions of consumers are exposed to advertisements on a daily basis.

Google and Twitter will fall behind Instagram in mobile ad revenue by 2017

Mobile Marketing - InstagramAccording to eMarketer, Instagram will surpass both Google and Twitter in terms of revenue generated through mobile ad displays. The other two companies currently generate more revenue than Instagram, but that will change by 2017. By that year, Google is estimated to generate $2.38 billion in mobile ad display revenue, whereas Twitter is expected to generate some $2.29 billion. As Instagram becomes more powerful in the mobile marketing space, it will account for a larger share of Facebook’s overall mobile ad revenue.

Action-oriented ads are gaining momentum among businesses that want to engage mobile consumers

The growth of Instagram’s mobile ad revenue may be due to the rising popularity of “action-oriented” advertisements. These ads are designed to encourage specific actions among consumers. In some cases, such ads are accompanied by “buy” buttons, which allow users to make a purchase products that they find on social networking sites. These buy buttons are proving to be an effective tool for retailers when it comes to engaging mobile consumers.

Social media trends are leading to new opportunities in mobile commerce

| July 29, 2015

Appearance anxiety is changing the way people shop online

Appearance anxiety is having an effect on the way people, particularly young women, shop. Social media has become overwhelmingly popular among Millennials, many of whom enjoy sharing pictures of themselves online. This is beginning to change the way young women shop online, however, especially when it comes to fashion. Many Millennials are becoming concerned that they will look too stale if they have a limited wardrobe. Appearing in multiple pictures wearing the same or similar clothing as others is leading to an increase in shopping.

Millennials are becoming more interested in shopping due to what they see on social media platforms

This is called the “Instagram effect” and it may be good news for retailers. Because Millennials are feeling more pressure to diversify their fashion, they are beginning to shop more frequently, especially online. For retailers involved in mobile commerce, this trend could lead to new opportunities in the social media space. Many retailers are beginning to use social networks to try and sell products. This is often referred to as “social commerce” and it could have a major impact on the way retailers connect with consumers in the future.

Retailers may need to focus more on engaging the mobile commerce space

Social Media - Mobile CommerceThere is a risk in this, however, as retailers may give up more of their marketing and promotional capabilities to social media platforms. These platforms are beginning to play a larger role in the mobile commerce space, with several platforms introducing “buy buttons” that make it easier for consumers to purchase products online from their mobile devices. As Millennials become more influenced by what they see on social media sites, these buy buttons are gaining more popularity.

Retailers and social media companies will have to work together

Mobile commerce is well on its way to becoming a mainstream success with significant economical influence. As social media platforms begin to play a larger role in this space, retailers will have to become more conscious of how emerging trends are affecting the shopping behavior of consumers. They will also have to find a way to work effectively with social media companies in order to engage consumers.