Tag: industry size

E-commerce Software Market 2015 review, research, industry size and forecast 2019

Global E-commerce Software market to grow at a CAGR of 11.73 percent over the period 2012-2016. Global E-commerce Software Market, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market in the Americas, and the EMEA and APAC regions; it also covers the Global E-commerce Software market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

One of the key factors contributing to this market growth is the high growth of the Global E-tailing market. The Global E-commerce Software market has also been witnessing an increasing popularity of mobile commerce. However, threat from open-source solution providers could pose a challenge to the growth of this market.

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Commenting on the report, an analyst team said: “One of the main trends witnessed in the Global E-commerce Software market is growing popularity of mobile commerce. It has been established that more half of the online consumers are either using smartphones or tablets. Viewing the high opportunity from mobile commerce (or m-commerce), several retailers have adopted smartphone applications as a mean to facilitate online sales. Consumers are using Android-enabled smartphones and iPhones for surfing the internet, making reservations, online payments, and for online shopping. This has made mobile commerce as an emerging channel for e-tailing.

The key vendors dominating this space include Demandware, Inc., Hybris, IBM Corp., and Oracle Corp.

The report also includes a discussion of the other vendors operating in this market. The other vendors in the market are Cleverbridge, Digital River, Ebay GSI Commerce, Intershop, Jagged Peak, MarketLive, Magento, SAP AG, Venda, and Volusion.
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According to the report, one of the main factors driving the market is the high growth of the Global E-tailing Market. The high adoption of mobile devices, broadband connections, and the increasing time spent by users on the internet are some of the major reasons contributing to the growth of the Global E-tailing market. The market is witnessing a rapid increase in the number of internet users.
Further, the report states that one of the main challenges is availability of open-source e-commerce Solutions. Magento is one of the leading open-source vendors that enjoy high popularity among enterprises. Magento Enterprise Edition and Magento Community Edition are its popular offerings, of which Magento Community Edition is an open-source offering.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

Mobile Advertising Market 2015 review, research, industry size and forecast 2019

Mobile advertising is one of the fastest growing fields in advertising…

Which drives the growth of online advertising. Mobile advertising is a platform for advertising through mobile devices such as tablets and smartphones. A rapid increase in the number of mobile devices has induced advertisers to choose mobile advertising. Search, display, and messaging are the three advertising platforms in the Global Mobile Advertising market. Retail, Financial Services, and Pharmaceutical are the three leading industries that invest in mobile advertising.

Global Mobile Advertising market to grow at a CAGR of 24.24 percent over the period 2015-2018.

Consumers are increasingly spending more time watching videos, browsing the internet and using other applications on their mobiles, which is persuading advertisers to invest in mobile video advertising.

According to the new report, advertisers are increasingly buying mobile ad space through programmatic channels, which has made programmatic video for mobile devices the fastest growing segment in the Global Mobile Advertising Market.

“In 2013, more than 65 percent of mobile display ads were traded programmatically and this figure is expected to skyrocket in the coming years,”.

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Covered in this Report

This report covers the present scenario and the growth prospects of the Global Mobile Advertising market for the period 2014-2018. To calculate the market size, the report takes into account the revenue generated from search, display, and message mobile advertising. The market size in the report is the net of agent commission, production cost, and discount.

Global Mobile Advertising Market 2015-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the APAC and EMEA regions, Latin America, and North America; it also covers the Global Mobile Advertising market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

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Programmatic channels enable advertisers to plan, create, buy and measure the effectiveness of mobile display ads. Furthermore, real time bidding (RTB) spending is also expected to increase threefold in the next four years, as it enables brand advertisers to reduce advertising costs and model ads according to the target audience.

“Mobile RTB, which initially accounted for about 30 percent of total mobile ad buying, is expected to climb to more than 45 percent of ad buying during the forecast period.”