Tag: india mobile

Free the Slaves uses mobile technology to spread hope in India

A new pilot outreach program is using the high penetration of phones in the country to reach enslaved people.

Free the Slaves recently launched in India. It is still in its pilot phase, but it is already connecting with people throughout the country. It uses the knowledge that smartphones and mobile technology have reached tremendous penetration among Indian families to spread basic labor rights information.

The goal is to reach out to enslaved people in India and give them hope through readily available tech.

The Free the Slaves (FTS) outreach program pilot tested with Kaarak Enterprise Development Services. It is meant to educate and increase hope in at-risk rural communities. The goal is to connect with villagers who have a heightened vulnerability to debt bondage slavery and human trafficking. As there is typically at least one phone per family, mobile technology has become the natural vehicle for communicating with these people.

Free the Slaves - Hands in chainsThe program pilot comprised four messages written in Bhojpuri. That local language was selected as it is the most common among the people in Uttar Pradesh state. Over a span of 28 days, people in 192 communities were called and sent these messages over mobile technology.

The Free the Slaves messages shared information and awareness about bonded labor slavery and labor rights.

One of the messages said: “You must be paid as much as you deserve and you should be able to understand how payment works.” Another said: “Since the Bonded Labor Act, it is illegal to force someone to work as a slave because of their caste, under threat of violence or without pay.”

The villagers receiving the messages also learned about government rehabilitation and relief programs available to them. They underscored the importance of vigilance among community members. They also promoted the FTS program itself as well as the MSEMVS organization which works with communities to provide slavery resistance. It also offers support for slavery and sex trafficking survivors.

The Free the Slaves messages concluded with a caution about the risks associated with migrating for employment. They provided tips for avoiding traffickers in the first place. The reception to these messages was highly positive and community members welcomed them. Follow-up efforts with focus groups showed that 92 percent of community members learned something new and found the information very helpful to them. Another 79 percent felt the information was applicable to their own situations. Many of the people did not know that bonded labor was illegal in India until they heard the messages.

Xiaomi mobile technology looks to Indian start-ups

The tech company from China is seeking new investments and partnerships within India’s market.

The Xiaomi mobile tech company recently entered a partnership with the Mobikwik mobile wallet. It gave them access to 1 million device users in India who were using the free SMS-based mobile payment service. It is now becoming clear that this is only one of the first steps Xiaomi is taking into the Indian marketplace.

The technology company is now looking to invest in startups while also forming local partnerships.

The goal is to build a strong ecosystem surrounding Xiaomi mobile products in India. The Chinese tech company currently sells a range of different products in India, including smartphones, tablets, Bluetooth accessories, fitness bands and power banks. That said, the television launch may require additional time. The reason, says the company’s head in India, Manu Jain, is that Xiaomi has not yet completed its content strategy.

Still, the Xiaomi mobile investments in India have been growing rapidly, particularly among startups.

Xiaomi Mobile - Mobile Technology in IndiaBack in April, the firm invested in Hungama Digital Media Entertainment. That was an important move toward establishing an Indian foundation, said Jain. Xiaomi was a leader in the $25 million round of investments into that business. It represented the first time Xiaomi invested in any startups within the Indian market.

As a result of this investment, Xiaomi device users will have free access to 2 Hungama premium apps for three months and for one year. Those apps are Hungama Play and Hungama Music, respectively.

More recently the company linked up with One Mobikwik Systems Pvt. Ltd., a mobile wallet business. Through that partnership, one million of the company’s device users will have access to that mobile payments system for free.

If the situation in the company’s home country is any indication, there could be a great deal more to come. In China, it has already incubated or invested in 55 content and hardware startup businesses. Among them have been those that have developed a broad range of offerings. These include everything from air and water purifiers to drones. They also include complementary software and content development.

Of the 55 companies, 20 have already launched a product. Four have managed to achieve a valuation of $1 billion – also known as unicorn status – following the Xiaomi mobile investment.