Tag: india mobile commerce

Indian mobile commerce firm to launch new hyperlocal service

Paytm will be launching hyperlocal services in the near future

Paytm, one of India’s leading mobile commerce firms, is gearing up to launch new hyperlocal services that consumers may find valuable. Such services have already established a foothold in India, with consumers using them to find deals and special offers in their local areas. Paytm believes that consumers using the service will become more involved with mobile commerce, as it will allow them to rely more on their mobile devices when shopping and ordering food.

Hyperlocal services may encourage more consumers to become involved in mobile commerce

Initially, the hyperlocal service coming from Paytm will focus on food ordering, table booking, purchasing cinema tickets, and finding deals in their neighborhood. The company has patrnered with BookMyShow and Zomato in order to make the service available. Paytm has high hopes for the hyperlocal service, hoping to bring in nearly half of its total sales from this channel specifically by 2016. This goal may be very attainable, as many consumers have become heavily invested in mobile commerce as a whole.

Hyperlocal may be the next big opportunity for retailers and mobile commerce firms

Mobile Commerce - Flag of IndiaVijay Shekhar Sharma, founder and CEO of Paytm, believes that hyperlocal services are the “next big thing” for the mobile commerce space. He believes that hyperlocal services represent the perfect blend of the convenience of mobile shopping and the engagement potential that retails see in the mobile market. With smartphone penetration on the rise in India, as well as the expansion of the country’s mobile network infrastructure, more consumers are expected to become involved in mobile commerce in the coming years.

Paytm is receiving strong support from foreign companies

Paytm has reached the 100 million user mark and the company suggests that its user base, as a collective, makes 75 million mobile transactions every month. Paytm has experienced so much growth and success that it has also attracted the support of other companies involved in mobile commerce. China’s Alibaba and Ant Financial recently invested in Paytm through One97 Communications, its parent company. This investment is expected to help Paytm expand its services throughout India.

Alibaba and Ant Financial invest in Indian mobile commerce firm

Companies have invested in India’s leading mobile commerce organization, Paytm

Alibaba and its affiliate Ant Financial Services have made an investment in Paytm, a prominent mobile commerce company based in India. The two companies have invested $680 million in Paytm, which will provide the firm with the financial support it needs to continue expanding its services in India. Alibaba continues to show strong interest in mobile commerce in other countries and has become one of the major competitors in the mobile payments market in Asia.

Investments will help Paytm expand its services in order to better engage consumers

The investment will help Paytm scale up and continue developing is mobile commerce ecosystem. Some of the funds will go toward marketing the company’s services, developing new payment technologies, and hiring additional staff. Earlier this year, Paytm also received an investment from Alipay, which is Alibaba’s mobile commerce unit operated by Ant Financial Services. The amount invested by Alipay was undisclosed, but provided significant support to Paytm.

India is becoming a very attractive mobile commerce market

Mobile Commerce in IndiaDaniel Zhang, CEO of Alibaba, notes that India has become a very promising mobile commerce market. E-commerce has thrived in the country and more consumers are beginning to use their smartphones in order to shop online. Smartphone adoption has accelerated, which has furthered the exposure of consumers to the concept of mobile commerce, which many have fallen in love with. Shopping with a mobile device often represents a more convenient way for consumers to get their shopping done, especially for those that have long commutes.

Companies are showing strong interest in India’s mobile market

Several foreign companies have begun showing interest in India’s mobile commerce space. These companies are showing support for various mobile payments firms in the country, which is increasing the competition in the market. With increases competition, firms are beginning to feel pressure to provide better mobile commerce services to consumers. They are also seeking to form better partnerships with financial service firms in India and banks that have also taken an interest in the mobile space.