Tag: india mobile commerce

Mobile commerce hits a wall in India


India Mobile CommerceMobile commerce may be facing serious challenges in India

Mobile commerce may be a rapidly growing phenomenon, but it if facing hard times in India, which could be a sign of things to come in the future for the rest of the global market. Mobile commerce is a relatively simple concept: Consumers using their mobile devices to purchase products and shop both online and in-store. This concept has won the adoration of consumers around the world, but its simplicity belies the complications that are associated with running a mobile commerce business.

Problems in India may foreshadow future challenges

In India, mobile commerce has hit a sheer drop-off, in terms of adoption and support. While consumers are still showing a great deal of interest in mobile commerce, this interest largely revolves around well established e-commerce gateways that most consumers already have extensive experience with. Most major retailers offer some form of mobile commerce service to consumers, and this is not necessarily good news for smaller ventures.

Data shows mobile commerce start-ups have high mortality rate

According to data from Microsoft’s India Accelerator Program, which provide services to technology start-ups throughout India, some 379 new technology product start-ups launched in the country before October of this year. Of these, 193 were e-commerce firms that specialized in some aspect of mobile commerce. Approximately 87 of these firms no longer exist, either because they have been absorbed by larger companies or they simply could not find traction with consumers. Investors becoming leery of the prospects of mobile commerce is cited as a major reason why these firms have faced failure.

Investors leery of supporting new start-ups

Investors are beginning to show hesitance when it comes to mobile commerce. Start-ups entering the mobile commerce field often make promises that are difficult to keep and investors backing companies that end  up failing face significant financial losses. If start-ups cannot compete with major companies like Google, which has established a strong presence in mobile commerce, they are not likely to find the traction they need to be successful, thus leading investors to question the prospects of supporting mobile commerce ventures.

Citibank to bring Cyber Monday to India


Citibank has ambitious plans for a Cyber Monday event in India

This year’s Cyber Monday in tCyber Monday Flag of Indiahe U.S. broke sales records of previous years largely due to the showing of mobile commerce. Consumers throughout the country took advantage of aggressive deals from retailers on a wide range of products, making Cyber Monday one of the most successful shopping days the retail industry has ever seen. India may soon get its own version of Cyber Monday, which is being pushed heavily by Citibank.

US shopping season serves as inspiration for new venture

Citibank has ambitious plans to institute Cyber Monday in India in order to take advantage of the growing number of consumers that are intensely interested in electronics. The financial services group aims to promote mobile commerce among these consumers by giving them a way to purchase products from their mobile device rather than use a computer. Cyber Monday has, since 2005 when the day was minted by the retail industry, been responsible for billions of dollar worth of sales for retailers and Citibank believes that the time is right for the shopping phenomenon to come to India.

Savings available to Citibank customers only

If Citibank can successfully bring Cyber Monday to India, only Citibank customers will be able to take advantage of discounts that retailers participating in the event offer. Citibank expects that 17 of India’s most popular e-commerce and shopping platforms will offer discounts on products as high as 60%. Currently, the shopping event is scheduled to take place on December 5 and will be India’s first ever “Cyber Sunday.”

India may be able to see success through Cyber Monday initiative

Though any Citibank customer will be able to access the deals offered to them through a wide range of platforms, Citibank is hoping to engage mobile consumers in a powerful way. Mobile commerce is one the rise in India, especially as communities become more affluent because of the rapidly growing economy. In the U.S., mobile consumers accounting for a huge portion of the sales made on Cyber Monday. Citibank is keen to see similar results mimicked in India.