Tag: india e-commerce

Study predicts the growth of India’s mobile commerce market

Mobile commerce is accelerating at a rapid rate in India

A new study from ASSOCHAM and Grant Thornton predicts that mobile commerce will explode in India in the coming year. The study forecasts that the overall e-commerce market will see a compound annual growth rate of 63%, reaching $8.5 billion in 2016. Mobile shopping is likely to play a larger role in this growth, as more consumers are beginning to use their mobile devices to shop for products online.

Mobile Internet use is growing quickly, giving consumers more access to mobile services

Mobile Internet penetration is growing throughout India and telecommunications companies are working to quickly expand their mobile networks in order to accommodate consumer demand. Smartphone adoption is also on the rise, with penetration expected to go beyond 200 million, ranking India the second largest smartphone market in the world. More consumers will be using their mobile devices to shop online and retailers will be working to provide better mobile commerce services to these consumers in order to secure their loyalty.

Online transactions to reach 38 million by the end of the year

Study - India Mobile CommerceBy the end of this year, there is expected to be more than 38 million online transactions, an increase from the 11 million that was reported in 2011. The Indian government has also taken an interest in mobile commerce, planning to rebuild and modernize the postal infrastructure in order to better accommodate digital consumers. This modernization is being seen in various other sectors, as well, and it is becoming easier for consumers to participate in mobile commerce.

Online travel dominates the mobile commerce market in India

Online travel seems to be the leading force India’s e-commerce market. More consumers are beginning to use their mobile devices to book trips and plan their vacations and mobile has become one of the most influencing powers affecting online travel in the country. Retail is also experiencing a surge in mobile shopping and retailers are beginning to work to become more mobile-centric in order to provide consumers with efficient and adequate mobile commerce services.


Mobile commerce is helping India’s digital world thrive

E-commerce in India is growing quickly, and mobile consumers are adding more momentum to this growth

India’s e-commerce market is booming, and the mobile Internet may be the reasons. According to a new report from eMarketer, 47% of India’s population became smartphone users in 2014. More than half of the country is expected to be mobile by the end of this year. As more consumers gain access to mobile devices, they are beginning to use their smartphones and tablets to shop online for products that they are interested in. As such, mobile commerce has begun to aid the growth of the e-commerce market.

Country’s e-commerce market is expected to hit $7.7 billion by the end of 2015, powered by mobile commerce

With the aid of mobile shoppers, India’s e-commerce market is expected to reach $7.7 billion this year, a 45% increase over 2014. This does not include travel spending, however, which has been growing quickly among mobile consumers. Expanding the country’s mobile Internet capabilities have made it easier for consumers to engage in mobile commerce and shop online with their mobile devices. The convenient nature of mobile commerce has also proven quite attractive to consumers.

Traditional retailers are engaging mobile consumers with augmented reality

Mobile Commerce - Flag of IndiaThe mobile space is not the only thing driving growth in India’s e-commerce market. Traditional brick-and-mortar stores are also driving people to the Internet to purchase products. Many retailers have begun to use augmented reality for their marketing campaigns, which has proven to be quite engaging for consumers. These campaigns offer consumers special deals if they shop online and help raise awareness of stores that are near their location.

India is becoming an attractive mobile commerce market for the retail sector

India is quickly establishing itself as one of the most active and attractive mobile commerce markets in the world. Several payment firms have begun to bring their mobile platforms to the country in order to take advantage of market growth. Several retailers have become more mobile-centric as well, working to engage mobile consumers in a more effective manner than they had in the past.