Tag: idc

The top wearable technology vendor for Q1 2015 is Fitbit

An International Data Corporation (IDC) report has identified the top shipper of wearables during the quarter.

The IDC has now released its “Worldwide Quarterly Wearable Device Tracker” report, which identified the number of wearable technology devices that were shipped in Q1 of this year, saying that there were 11.4 million of these gadgets.

This marks a tremendous raise over the wearables from the same quarter last year, which was 3.8 million.

That represents a tremendous growth of 200 percent when it comes to the shipments of wearable technology. Moreover, the report also indicated that this growth in the industry appears to be relatively steady. Worldwide Mobile Device Trackers senior research analyst, Jitesh Ubrani, explained that “As with any young market, price erosion has been quite drastic. We now see over 40% of the devices priced under $100, and that’s one reason why the top 5 vendors have been able to grow their dominance from two thirds of the market in the first quarter of last year to three quarters this quarter.”

That said, wearable technology’s growth does not appear to be dependent on dropping prices.

Wearable Technology - reportThe entrance of Apple with its Watch that is priced at a higher level has shown that there is some consumer interest in paying more in order to receive a product from a premium brand or one that is currently in the spotlight. What will be interesting is whether or not that consumer interest actually continues or if this represents a novelty that will wear off after a period of time.

The IDC report also pointed out that it was Fitbit that took the top spot in terms of its share of the wearable tech market. The data in the report indicated that the company was holding onto a hefty 34.2 percent of the total global wearables market.

During the first quarter of this year, Fitbit, alone, shipped 3.9 million of its devices. In second place was Xiaomi, which shipped a strong but notably lower 2.8 million units. Garmin and Samsung took the third and fourth spots on the list, respectively. The fifth place was grabbed onto by Jawbone.

Tablet commerce is doing very well in the Philippines

Some of the data most recently released by the IDC has shown that the country is holding strong in shipments.

The International Data Corporation (IDC) has now released its Worldwide Quarterly Tablet Tracker report, which has shown that the Philippines is experiencing extremely strong tablet commerce in terms of the number of those devices that were shipped to the country during the first quarter of this year.

This indicates that the Philippines is an extremely important market among emerging countries.

The IDC data points directly at the Philippines in terms of being highly important for tablet commerce sales. When all is said and done, there were 598,375 of these mobile devices shipped during this year’s first quarter. This represents a massive growth when compared to the same quarter, in 2013. The year over year increase is estimated to be 110 percent, which represents the highest growth among all Southeast Asian countries.

There are certain players that have stood out among the rest in terms of tablet commerce sales.

tablet commerce - Mobile shoppingAt the moment, in the Philippines, it is Apple and Samsung that are holding the lead in terms of tablet sales in the country. The largest number of sales was achieved by Samsung, with Apple holding the second place. That said, those international players continue to face a growing level of competition from local manufacturers.

Vendors from the Philippines are starting to build a considerable amount of strength within their own country. Among the strongest, two that are currently standing out include Starmobile and Cherry Mobile. These two companies have managed to make quite the name for themselves by using powerful mobile marketing campaigns that include endorsements from some of the top celebrities in that part of the world.

According to IDC Philippines associate market analyst, Jerome Dominguez, who made a statement about the tablet commerce achievements in the country, “Backed by cash-rich marketing and A-list celebrity endorsements, Cherry Mobile and Starmobile continue to feed the appetite of Filipino consumers for budget-friendly tablets. The rising demand for tablets from these homegrown players will keep the Philippines tablet market on a growth trajectory in 2014.”