Tag: holiday shopping

Walmart looks to mobile shopping for a Black Friday advantage

The retailer’s event will start early, at 6:00 pm on Thanksgiving Day, and will target smartphone users.

Walmart is hoping to get the very most out of the mobile shopping trend this holiday season by starting its event earlier and ensuring that consumers who are interested in buying gifts over their smartphones will find it very convenient to do so.

The retail giant plans to add thousands of deals to its mobile app and official website on Thanksgiving evening.

Walmart has predicted that mobile shopping activities will make up about 75 percent of the holiday traffic that it sees online, this year. For this reason, it has now made it possible for its mobile app to be used to discover products and make purchases in as few clicks as possible. They are even hoping that some consumers will be willing to make their smartphone based purchases directly through some of their strategically placed ads.

The mobile shopping app has also had a number of improvements made in order to better the in-store experience.

Walmart Mobile ShoppingFor instance, the mobile app has been designed to make it possible for shoppers to be able to browse a map of the store in which they are currently standing, in order to be able to discover where the Black Friday sales are situated in relation to their current physical location. The hope is that this will help to reduce some of the confusion that consumers face in trying to navigate the stores to find the sales, particularly on the busiest shopping days of the year.

Moreover, the mobile app will also make it possible for users to read reviews of the products they are seeing in front of them, through the use of their smartphones. Reviews have become an important part of the decision making process for many shoppers, so having them handy while in store could be a considerable advantage.

The mobile shopping app will also provide individuals with the ability to add products to a wish list that they can create and then share with other people. Walmart is also hoping to make it easy for consumers to check in once they’ve arrived so they can pick up what they’ve ordered in advance. The check in notifies employees at the location that the consumer has arrived, allowing them to have the order ready for the completion of the transaction.

Mobile apps are millennial favorites for holiday shopping

The results of the Wanderful Media annual survey showed that smartphone applications will be vital this season.

The 2015 Annual Holiday Shopping Survey results have now been released by Wanderful Media, the firm that produced the popular cash-back Find&Save shopping mobile apps for Android and iOS based smartphone users.

The insights provided by this study could be invaluable to merchants as they fine tune their holiday strategies.

Among the most important trends that were identified within this survey was that mobile apps would be playing a critical role in holiday shopping not only in general, but especially among shoppers in the millennial generation. In fact, among shoppers in that demographic, 92 percent said that they would be using their smartphones while shopping during the holiday season. Among the respondents as a whole, 73 percent of all holiday shoppers said they would be using those mobile devices as a part of their shopping journey.

Shoppers in all age categories plan to use mobile apps to shop this season, with specific purposes in mind.

Mobile Apps - Millenials Holiday ShoppingThe main reasons that shoppers in all age categories are looking to their smartphones in order to help them to get through their gift buying this holiday season include: discovering opportunities to save through digital coupons and promo codes for nearby stores; to find those store locations; and to compare the prices for the same product from one store to the next.

The survey also determined that smartphone apps that were the most popular tool for mobile commerce, especially because 78 percent of millennials said they would use applications for shopping purposes over the holiday season. Comparatively, 67 percent of overall shoppers in every age category said they would be using those tools for the same purpose. Over 80 percent of holiday shoppers who are millennials also said they would be interested in receiving push notifications from apps with regards to holiday sales that would be occurring from Black Friday through Christmas.

Aside from notifications from mobile apps, millennials also said they would be willing to sign up for other types of mobile alerts in order to stay on top of the latest deals as they become available. Among all age groups, 65 percent said they would be willing to sign up for that type of savings notification.