Tag: holiday mobile shopping

Mobile commerce is more appealing to 37 percent of American device users

American consumers feel that smartphone based shopping has a greater draw than the in-store experience.

According to the results of recent research that was conducted by Dynatrace – an app performance management firm formerly known as Compuware APM – 37 percent of American smartphone and tablet users see mobile commerce as a more appealing experience than actually going to a store’s physical location in order to make a purchase.

The research also found that many Americans will be choosing m-commerce for their holiday shopping.

In fact, among tablet owners, 42 percent said that they will be doing more of their holiday shopping this year over mobile commerce channels than they did last year at the same time. This makes it look as though this year – which was one that saw a considerable number of milestones in the mobile technology category – has the potential to break some records when it comes to sales over smartphone and tablet optimized websites and retail apps.

Among the respondents 37 percent said that they would do more shopping over mobile commerce than in store.

Mobile Commerce appealsThey indicated that they will be using m-commerce over smartphones and tablets more often throughout the holiday shopping season than they would be going into physical store locations in order to buy what they want.

The research involved the participation of 1,353 people in the United States who own smartphones and/or tablets. It was conducted by Harris Poll on behalf of Dynatrace in October. It found that even among the consumers who will be going to physical store locations, 25 percent will be making purchases over their mobile devices while standing inside the shops.

According to the Dynatrace director of omnichannel strategy, Erwan Paccard, mobile commerce has “transformed holiday commerce—in fact, retailers are at a tipping point, as they must perform for mobile users or perish at the hands of competitors.” He added that consumers are bringing their smartphones, and even tablets, into stores with them on an increasing basis and are “becoming virtual shopping assistants. And when users encounter poor-performing mobile sites and apps, they buy from competitors and broadcast their frustrations.” He pointed out that retailers that fail to cater to those consumers over the holiday season “do so at their own peril.”

Company finds success in mobile commerce space

E-Complish releases new study concerning mobile performance

E-Complish, a company specializing in payment solutions, has announced a significant increase in inquiries in mobile payments in 2013. The company has released a study that highlights a growing interest in mobile commerce coming from businesses and consumers alike. The study suggests that 2013 was the best year that the mobile commerce sector has seen so far, with more businesses taking the mobile space seriously and working to engage a new generation of mobile consumers more dynamically.

215% increase in mobile payment inquiries

According to the study, there has been a 215% increase in mobile payments inquiries in 2013, with over 30,000 transactions being handled by E-Complish. The company has processed more than $4.5 million in mobile payments in 2013 compared to the $1.5 million it processed in 2012. E-Complish expects to continue seeing mobile commerce gain momentum over the coming years, especially as businesses begin to take mobile consumers more seriously.

Holiday shopping goes mobile

Mobile Commerce SuccessDuring the 2012 holiday season, retailers were exposed to the potential success they could find through a focus on mobile commerce. The 2013 holiday season solidified the faith that companies had been putting behind mobile commerce. Now, retailers are beginning to flock to the mobile space, seeking out companies like E-Complish to help make them more accommodating to mobile consumers by embracing mobile payments.

Specialty retailers find success in mobile commerce

E-Complish is not the only company that has been seeing success in the mobile commerce space. Amazon, eBay, and China’s Alibaba, have also profited from the success of mobile commerce over the past year. These companies have established a strong presence in the mobile space, but specialty retailers have managed to find the most success when it comes to engaging mobile consumers. These retailers may be considerably smaller than companies like eBay, but they have been able to provide consumers with a more enjoyable shopping experience.