Tag: google

Google Alphabet formed as umbrella company

The new name and organization structure has been formed for all of the businesses it owns.

The new Google Alphabet is now being created in order to form an operating structure that will function as a kind of umbrella company that will keep together all the businesses that it owns.

Alphabet Inc. will be run under the leadership of the current CEO and co-founder, Larry Page.

The other co-founder of the company, Sergey Brin, will serve as the president of the new Google Alphabet company. Google, itself, will become one operating unit and will receive a brand new CEO in the change. The chief exec will be Sundar Pichai, who had previously been at the head of Chrome and Android.

The change to Google Alphabet isn’t just a mere change in the name of the company, but is much greater.

Google AlphabetAlphabet isn’t just a new name for the massive tech giant. Instead, it is a reorganization of the entire business. Page made the announcement in a recent blog post, in which he said that the company had been aiming for a version of Google that was “slimmed down”, whereas many of the other companies that it owns, such as Calico biotech and Life Sciences units, would be able to continue their operations as their own companies. The announcement from Page went on to say that every one of those units will be receiving its own CEO.

Page was also aligning his efforts to be able to progress forward in the strategy that has long been the primary goal of innovation at Google. He explained that he and Brin “did a lot of things that seemed crazy at the time,” and that “Many of those crazy things now have over a billion users, like Google Maps, YouTube, Chrome, and Android. And we haven’t stopped there. We are still trying to do things other people think are crazy but we are super excited about.”

Equally, this change will place Google in a position that is far more toward the traditional side of tech than the disruptive side. In essence, Google Alphabet will be a massive conglomerate that is a model that is far from rare as it is often beneficial with key execs are responsible for each unit’s companies, while the higher management keeps its focus on the operations of the whole.

Instagram is winning the mobile marketing fight

Instagram will surpass others when it comes to mobile ad revenue

Instagram may overcome both Google and Twitter when it comes to mobile marketing by 2017. According to a new report from eMarketer, the social networking company is expected to generate more than $2.81 billion in global mobile ad revenue by 2017. This is 372% higher than the $595 million that eMarketer had original estimated the company would generate this year. Both Twitter and Google may fall behind Instagram, as the social network finds more success in the mobile marketing space.

Mobile marketing is gaining prominence among retailers and social networks alike

Mobile marketing has become a very important business tool. More consumers are beginning to use their smartphones and other devices to shop for and purchase products, as well as expose themselves to new services that they may be interested in. Mobile ad displays are a powerful way to engage consumers and these ads have found a promising home on social networks, where millions of consumers are exposed to advertisements on a daily basis.

Google and Twitter will fall behind Instagram in mobile ad revenue by 2017

Mobile Marketing - InstagramAccording to eMarketer, Instagram will surpass both Google and Twitter in terms of revenue generated through mobile ad displays. The other two companies currently generate more revenue than Instagram, but that will change by 2017. By that year, Google is estimated to generate $2.38 billion in mobile ad display revenue, whereas Twitter is expected to generate some $2.29 billion. As Instagram becomes more powerful in the mobile marketing space, it will account for a larger share of Facebook’s overall mobile ad revenue.

Action-oriented ads are gaining momentum among businesses that want to engage mobile consumers

The growth of Instagram’s mobile ad revenue may be due to the rising popularity of “action-oriented” advertisements. These ads are designed to encourage specific actions among consumers. In some cases, such ads are accompanied by “buy” buttons, which allow users to make a purchase products that they find on social networking sites. These buy buttons are proving to be an effective tool for retailers when it comes to engaging mobile consumers.