After rumors have been circulating on the subject for a long time, the tech giant made its official announcement.

For a long time, rumors have been circulating about a replacement for the Nexus line and now Google Pixel has been announced. The tech giant has announced a new line of high end smartphones. These will take the place of the Nexus flagship mobile devices.

There have been leaks popping up all over the web for the Google Pixel (Sailfish) and the Pixel XL (Marlin).

The company has announced the Google Pixel’s existence and has been suggesting that an October 4 unveiling could be expected. It had been indicating that the unveiling would break away from the traditional rectangle and would be made of an oblong with rounded edges. That said, one of the Google websites (madeby.google.com) is indicating a device with the classic rectangle shape. It contains a graphic that starts from the look of the Google query box and that transforms into a phone. Aside from that graphic, the webpage says “Oct. 4” as well as the Google “G” symbol and the opportunity to enter an email address to receive notifications of updates.

The Google Pixel will be the next among a number of hardware products released with its branding.

google-pixel-image-of-nexus-smartphoneThough there had been recent rumors and claims of leaks that showed two new Nexus phones built by HTC, those plans have changed. In August, Android Central reported that the new HTC devices would no longer bear the Nexus name. Moreover, another source, Android Police, recently reported that upcoming Pixel and Pixel XL devices would become “the first phones built by Google.”

The teaser webpage created by Google appears to be confirming the claim Android Police had made. That said, the Android Police report said HTC would be manufacturing the devices, despite the fact that Google designed them.

The industry has been watching the tech brand for a new device such as smartphones ever since the Project Ara experimental modular phone initiative was shut down.

It will be interesting to see what predictions and reports make it on to the scene until the official Google Pixel launch on October 5.