Tag: google mobile payments

Google launches new mobile payments service in the UK

| February 4, 2015

New services that allows people to send money over email comes to the United Kingdom

Google has launched a new payment service in the United Kingdom. Those using Gmail will be able to send money to their friends and family via email using this service. The service was launched in the United States last year and has enjoyed modest success, utilizing the Google Wallet infrastructure. Google Wallet is the company’s mobile payments service, which has managed to gain some momentum among consumers that are interested in mobile commerce.

Mobile payments continue to gain popularity in the UK market

Mobile payments have begun to gain momentum in the United Kingdom. Many consumers have expressed interest in shopping for and purchasing products from their mobile devices, seeing it as a more convenient way to shop. Most mobile payments are conducted online, though a growing number of retailers in the UK are beginning to accept mobile transactions in physical stores. New mobile payment services are becoming available at a relatively rapid pace, making mobile commerce one of the fastest growing sectors in the UK.

Those with Google Wallet accounts can now send money via email

mobile payments - GoogleGoogle users will also need a Wallet account in order to transfer money over email. Those receiving funds in this way will not have to have to Gmail account, but they will need to create a Google Wallet account before they can access these funds. Google Wallet must be linked with a bank account in order to work and functions in a way that is similar to traditional payment cards. The service is available only to Gmail users that are 18 years old or older.

New service could help Google compete with Apple in the future

The new service is currently only available for the desktop version of Gmail. Google Wallet, however, is available for mobile devices and can be used to send and receive money. Google’s new service may provide it a stronger foothold in the UK mobile commerce space, especially as Apple prepares to launch its own mobile payments platform in the country in the near future.

Google may look to revise its mobile payments strategy

| January 23, 2015

Google could be looking for a way to be more competitive in the mobile field

Google may be looking for ways to better compete with Apple in the mobile payments field. The company made its first significant entry into the mobile payments field with the launch of Google Wallet in 2011. The Wallet was troubled by security issues in its early days, but went on to find modest success among consumers and businesses. With the launch of other payment services, such as Apple Pay, Google has begun to worry about its ability to compete.

Company may unveil changes to its payment service in the coming months

The mobile payments space is fiercely competitive, largely due to the huge companies that are investing heavily in their own dominance of the sector. Finding ways to compete in this sector is not easy, as most mobile payment platforms tend to offer the same features as one another. Google may choose to showcase its plans for the future of mobile payments at its upcoming Google I/O conference, which will be held in June of this year. If the company introduces any major changes to the Wallet platform, the event will be the most likely place to do so.

Analysts predict that Google will become bolder in the mobile payments sector

Google Mobile PaymentsAnalysts from Piper Jaffray are predicting that Google will take bold moves in the mobile commerce space. The company has not made reference to such moves yet, but Google has long held an interest in mobile transactions and engaging mobile consumers. With Apple Pay being a direct competitor to Google Wallet, the company may take steps to ensure that it can capture the support of consumers and businesses and make its own payment platform more attractive than those being offered by other companies.

No single mobile commerce service has yet become a mainstream success

Apple Pay has helped propel mobile payments into the mainstream, but the payment platform itself has not yet become a widespread success. Very few payment services have managed to find reliable support among consumers and businesses. Part of this is due to the fact that consumers can move from one payment service to the next, depending on what features they want to use at any given time.