Tag: google mobile games

These tech giants are fighting their way for leadership within this very popular and lucrative space.

At a time in which Google appears to be edging its way ahead of the smartphone based commerce environment, there are other areas in which it appears to be lagging behind, but it also looks to be highly determined to keep a top position when it comes to mobile gaming.

When compared to Amazon, Google’s cloud computing and ad revenues are not growing as rapidly.

Some investors are starting to become a little bit nervous that this could be a sign that Google is attempting to grow too quickly and that it is overextending its way into too many ecosystems. That said, if there is one area in which it is placing a massive amount of focus, it can easily be identified as mobile gaming. As that environment continues its evolution, Both Google and Apple have been doing their best to carve out an experience that is the most appealing for developers, marketers, and customers, alike.

iPhone and Android are clearly in a tremendous mobile gaming battle of epic proportions.

The purpose of this all-out war is to be able to claim supremacy in this space that has revenue potential on a series of different levels. They are now working to come up with their own winning strategies to be able to create mobile based game atmosphere that will be as profitable as that within the stationary device ecosystem.

A new move has also been made to help to draw more appeal for mobile gaming product developers, as both Google and Apple have given them a temporary opportunity for exclusive promotion rights. In this, they are hopeful that they will be able to boost the sales of the games themselves on the smartphones that use their operating systems, and that the game offerings will be appealing enough to draw smartphone owners to switch to their platforms.

Google and Apple are hoping that they will be able to offer games that will be available exclusively on their own platforms so that consumers will want those specific mobile gaming opportunities so much that they would change their devices and switch their operating systems in order to be able to play them.

Google has high hopes for mobile games

Google has been making some major announcements recently concerning its various online ventures. Last week, the company announced its intentions in the social gaming space. Google has been seeing a great deal of promise in the game industry and has adopted a focus on mobile games, which have become one of the most lucrative sectors in gaming today. Google has plans to make mobile games more social, but not to tether these games to any particular website or online space.

Google+ Games will close at the end of June

In order to keep mobile games mobile, Google has announced that it will be shutting down its Google+ Games service at the end of June this year. Google+ Games served as a platform for social games in the same way that Facebook has done for years. The platform supports games like Angry Birds, CityVille, and Triple Town, as well as various others. The platform does not align with the company’s vision of mobile games, however, and Google will be focusing its efforts on other ventures.

Developers may return unused funds in games to consumers

Those interested in continuing to play the games that were available through Google+ Games will have to contact that game’s developer. According to Google, the funds that consumers spend on these games will also be an issue that must be handled with developers. Some games will be migrating to other platforms, where unused funds will be honored by the development team. Those that will not be migrating may be inclined to returned unused funds, but there is no guarantee that this will be the case with all developers.

Google Play may draw more people to Google+

With Google+ Games coming to a close, Google is likely to put most of its attention on its Google Play service. This service is being designed specifically for mobile games and is meant to introduce social elements into this space. Google expects that this new service will help boost the adoption of its own social network, which continues to struggle to find a foothold against social networking titans like Facebook and Twitter.